Although it brings high profits, mastering Facebook Ads is not easy. One of the reasons is the large number of terms in Facebook Ads that you need to understand clearly to achieve high efficiency.
If you are a newbie entering the world of Digital Advertising, then don’t miss the list of the most popular Facebook Ads terms that ADSMO will share right after this.
1. THE MOST COMMON FACEBOOK ADS TERMS
Understanding the meaning of these FB Ads terms will help you build a successful advertising campaign.
1.1 Ad Set – Ad Group
1 Facebook advertising campaign includes ad groups. Ad groups are collections of ads that share the same settings. The choices you make at the group ad level such as target audience characteristics (location, gender, age), budget, schedule, ad placement, etc. will automatically apply to all ads in the group.
1.2 Audience Network
Audience Network is a group of Facebook partners. Accordingly, Web and Mobile App publishers can earn money by displaying ads on their applications and websites. With the Audience Network monetization management tool, advertisers can track ad placement, understand the effectiveness and optimize revenue.
1.3 Bid – Bid price
Bid is the amount you are willing to pay for 1 interaction or 1 conversion of the target audience. There are different types of bids such as cost per click (CPC) or cost per 1000 impressions (CPM).
1.4 Budget – Budget
A budget is the maximum amount you are willing to spend on advertising in a day (Daily Budget) or over a period of time (Lifetime Budget). You can set an advertising budget at the campaign level or the ad group level.
1.5 Campaign – Campaign
A campaign is a series of ad groups or ads with the same goal such as finding potential customers, increasing app installs,… A campaign includes one or more ad groups. An ad group includes one or more ads. You can only choose one advertising objective for each campaign.
1.6 Conversions – Conversions
Conversions are actions completed by customers, such as adding to cart and purchasing on the Website.
1.7 CPC – Cost per Click
CPC is the average cost per click on a link. CPC = (Total amount spent / Number of clicks on the link). This metric is used to track the effectiveness of advertising.
1.8 CPM – Cost per 1000 Impressions
CPM is the average cost per 1000 impressions. CPM = ((Total amount spent / Number of impressions) * 1000). This metric is used to evaluate the cost-effectiveness of an advertising campaign.
1.9 CTR – Click Through Rate
CTR is the click-through rate of the ad. CTR = (Number of clicks on the ad / Number of impressions). The higher the CTR, the more effective the ad is considered. For ads targeting website visits, if the CTR is high but the bounce rate is also high, you need to optimize it.
1.10 Delivery – Distribution
Distribution is a term used to refer to the status of campaigns, ad groups or ads. The status is displayed in the Campaign page of Facebook Ads Manager as active, paused or disabled.
1.11 PPE – Page Post Engagement
PPE is a campaign objective, aiming to optimize the amount of interaction with the ad post such as optimizing likes, shares and comments. At that time, Facebook will target people who regularly have the habit of interacting.
1.12 Frequency – Frequency
Frequency is the average number of times each person sees an ad, helping to increase awareness and recall by displaying the message multiple times to the target audience. The average frequency depends on the budget, audience size and running schedule.
1.13 Impressions – Number of impressions
Impressions are the number of times an ad appears on the Newsfeed. It is often used to measure how often an ad appears on the Newsfeed of the target audience.
1.14 Lead Generation – Finding potential customers
Is the process of building interest in a business’s products or services. On Facebook, you can deploy advertising campaigns to find potential customers.
1.15 Link Clicks – Number of clicks on the link
The number of clicks on the link to lead to the Landing Page on or outside Facebook. This is an effective way to measure the interest of the target audience in your ad.
1.16 Lookalike Audiences – Similar Audiences
Is a way to advertise to new target audiences who are more likely to be interested in your business because they have some similar characteristics to your existing customers. To create a lookalike audience, you need to have a source audience available.
1.17 Objective – Objective
The campaign objective tells you what you want to achieve with that advertising campaign. It can be brand awareness, reach, app installs, video views or sales,…
1.18 Pixel
This is a piece of code that you can put on your website to measure the effectiveness of your ads by tracking the actions people have taken on your website. You can then deploy a Remarketing campaign to this customer file.
1.19 Placement – Ad position
These are the positions where ads are displayed. Depending on your campaign goals, your ads can appear on Facebook, Instagram, Messenger, or Audience Network.
1.20 Reach – Number of people who see an ad at least once. Reach is different from Impressions in that impressions can include multiple views of the ad by the same person.
Running Facebook ads requires you to have a lot of knowledge and practical experience. Mastering the terminology in Facebook Ads is the first step to your success.
If your business is looking for a reputable and effective Facebook Ads address to run Facebook Ads, come to ADSMO. With extensive experience in cooperating with hundreds of large and small partners in all industries, we are confident that we will help you run Facebook ads effectively at the most optimal cost.
Check out other advertising services at ADSMO:
- Optimal cost, highly effective Google Ads advertising
- Prestigious Youtube advertising
- Reach the world with Twitter Ads advertising
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