BRAND POSITIONING STRATEGY
Affirming position in the minds of customers
ADSMO’s positioning strategy helps brands:
Capture the minds of customers
Bring high brand value in the market
Connect emotions, customer loyalty
Build strengths, differentiate from competitors
Premise for future brand development
WHAT IS BRAND POSITIONING?
Brand positioning is a strategy to master the image and position in the minds of consumers. Or it can be said that it is what businesses want customers to think of when they think of the company. Brand positioning strategy is not simply placing many advertising positions or eye-catching slogans and logos to successfully leave a mark in the subconscious of customers. Brand positioning emphasizes the difference of the business in the market. This difference must be highlighted, focused on and no competitor has exploited it yet.
Brand is the essence of the company. The survival of the business depends on the positioning of the brand in the mind of the consumer.
BRAND POSITIONING STRATEGY INCLUDES
In marketing activities, brand positioning is gradually becoming proactive. Simply put, it is the process by which marketing experts associate a certain image and value with the brand in the minds of consumers when talking about products and organizations. Depending on each business, different positioning strategies will be chosen:
- Brand positioning based on quality
- Value-based brand positioning
- Brand positioning based on features
- Relationship-based brand positioning
- Brand positioning based on desire
- Problem-based branding
- Brand positioning based on competitors
- Brand positioning based on emotions
- Brand positioning based on function
In addition, Adsmo also provides solutions for designing brand identity
THE IMPORTANT ROLE OF BRAND POSITIONING STRATEGY FOR BUSINESSES?
Make a difference in the market
Positioning strategy shows what the business represents, what image, what benefits it brings in the minds of customers, helping to clearly distinguish it from competitors.
Identify target market easily
Brand positioning helps businesses identify the right message and image they want to convey to customers. The message is heard by people who really care.
Drive customer decisions
The better a business positions itself in the market, the higher the purchase rate of its target customers will be. Because deep in their subconscious, customers always trust the company’s brand and make quick decisions.
Building customer loyalty
When a brand builds a good positioning and is familiar to customers, they will tend to trust and be loyal to the business’s products and services. The brand will stick and take root in the minds of customers.
Confirm business value
Brands do not need to compete on price with competitors. Instead, they position their brands, establish high value for products and services that make customers willing to pay for the product at any price.
Improve competitive position
Brand positioning provides a clear perception of the value of the business. The strategy shows the difference, superiority over competitors, how to stand out in the market, replace products provided by competitors.
Foundation for future development
A successful brand will easily develop many other products based on the previous brand. Customers are more likely to accept products developed from a famous brand than from a new, unknown business.
Brand positioning is the beginning of the process of building a strong brand.
BENEFITS
- Customers are advised by leading brand experts and marketers. The team of brand, technology and technology development experts have experience consulting for large corporations and companies across the country.
- ADSMO experts will review the overall situation based on the brand value of the business. Analyze, research, understand the company to work together to perfect the most optimal brand positioning strategy.
- ADSMO team researches competitors, target markets, and customers to plan brand positioning for each stage to ensure the most effective campaign.
- ADSMO builds a different strategy, increases emotions, exploits the outstanding values of the business, leaves a strong brand impression in the minds of customers, helping to position the brand.
- Brand positioning strategy is built on a technology and digital platform. ADSMO carries out communication and marketing activities on all digital fronts such as website, press PR, social media... to help brands position, spread and have the strongest impact on the community and customers.
Connect with ADSMO to build the most effective positioning strategy
WHY SHOULD YOU CHOOSE ADSMO FOR BRAND MARKETING STRATEGY CONSULTATION?
Effective solution
ADSMO provides comprehensive marketing and branding solutions to help businesses develop effectively and sustainably in the long term. We always strive to improve service quality to help businesses achieve their goals and conquer the market and customers.
Business information security
We are committed to keeping customer information confidential throughout the consulting and strategy implementation process based on signed terms. Documents and data are not disclosed to third parties unless agreed upon by both parties.
Implementation progress
ADSMO commits to building a brand positioning strategy according to the correct process and delivering on schedule according to the signed contract. Time is an advantage that every business needs to hold to win in the market.
Cost optimization
ADSMO's branding solutions help businesses optimize costs, save marketing investment budgets, improve business efficiency, and maximize profits.
Transparent and clear
Brand building strategy is based on verified information, customers, reports and reviews that are clearly analyzed to help the brand develop strongly.
Always with business
ADSMO always accompanies in the race to conquer customers, working with businesses to build and implement comprehensive brand development strategies.
