Each type of Facebook Ads is for different purposes. Let’s learn about some types of Facebook Ads with ADSMO:
BOOST YOUR REACH & CONNECT STRONGER – WITH FACEBOOK ADS
Clear and detailed KPI system
Procedural advertising process
Target the right customers
Save every penny on advertising costs
WHAT IS FACEBOOK ADVERTISING?
Before you want to learn about Facebook Ads, you need to understand why the Facebook platform is important and a necessary advertising channel. According to data from Facebook Analytics, there are about 101 million Facebook accounts in Vietnam, of which about 33.2 million are newly registered accounts. Looking at the above figures, you can also imagine how powerful the Facebook “empire” is in Vietnam. Besides, Facebook is increasingly perfecting and the concept of running Facebook Ads has gradually become more familiar, and Facebook Ads advertising services are also increasingly popular.
What is Facebook Ads?
Simply put, this is a service for all audiences that do not violate Facebook’s advertising policies. In which businesses and individuals who want to advertise products or services, brands pay a fee so that your ads will be distributed to users through targets based on criteria such as demographics, interests, behavior, geographic location… of users. These ads will be displayed in specified locations on the Facebook website.
How to calculate the cost of running Facebook ads?
Facebook advertising costs are calculated based on the number of clicks on the ad, interactions, page likes, or clicks on the advertised website… However, you should remember that a lot of money does not necessarily mean winning the Facebook advertising bidding war. Why? There are 3 main factors that contribute to the distribution of ads on Facebook:
The bid you make
Relevance Score – Relevance Score
Estimate Action Rate – Estimated frequency of interactions
Facebook advertising is charged in the following ways:
CPC (cost per click)
CPM (cost per impression)
With CPC, you only have to pay for people who click on your ad. With CPM, you also only pay a minimum of $0.03/1000 ad impressions (equivalent to 600 VND). However, each business has different customers, a different budget, a different goal, so to be able to clearly understand the details of the budget, bid, as well as the target audience for Facebook advertising campaigns, you can see the detailed quote at: Facebook advertising quote or contact me directly by clicking the “CONSULT ME” button below.
Consult directly with Adsmo experts
WHY SHOULD YOU CHOOSE ADSMO AS YOUR FACEBOOK ADVERTISING CONSULTING COMPANY?
With experience, knowledge, expertise, passion, and responsibility, we provide specialized Digital Marketing solutions; ADSMO has been implementing many successful digital advertising campaigns on many different platforms such as: Facebook Ads, Google Ads, Instagram Ads, Twitter Ads, Youtube Ads or Tiktok Ads, accompanying the development of strong brands for many Vietnamese businesses. ADSMO’s Facebook advertising service is always designed with many advantages:
Bring advertising content to target customers quickly
ADSMO will help you adjust your advertising campaign to target potential customers who have needs related to the products and services you provide.
Save advertising costs
ADSMO will help you save money by not having to pay advertising fees to non-potential audiences.
Easily convey messages to a variety of customers
Communication messages are easily replicated thanks to the ability to connect and interact with customers: Technology is increasingly developing, in addition to the website platform invested by businesses to promote products and services, it is not enough. To be able to collect customer opinions, listen and respond to customer feedback, businesses should build a Facebook social networking platform and link Facebook Fanpage on the website. Adsmo will help you manage Facebook ads to help bring your business message closer to customers.
Clear and transparent in the process of checking results
Control your advertising budget every day, every hour and whenever you want: You have complete control over your Facebook advertising costs by accessing the "Ad Management" section on your advertising account to view detailed Facebook advertising reports, thereby controlling the amount of money you spend as well as the orders you receive. ADSMO is committed to being transparent and clear in detail about all the money you spend to run ads.
TYPES OF FACEBOOK ADS
Type of advertising that targets traffic and navigation to the website
One of the most common goals of Facebook advertising is to drive traffic to your website. The following types will work for you:
Link Click Ads – Link Click Ads
This type of ad helps promote an external website and drive viewers to a landing page. You can cross-distribute an ad across multiple News Feeds, helping to reach a larger audience. This type of ad is delivered in the form of a headline of about 25 characters, a content description of about 90 characters, a link description of about 30 characters, and an accompanying image of 1,200 x 628 pixels.
Video advertising
Video ads are essentially another form of link click advertising, but instead of an image, it's a video.
Boosted Page Posts Ads – boost posts on your page
Boost page post will look like any other normal Facebook post, with a “Sponsored” note attached at the top of the ad.
Facebook ads attract potential customers, increase orders for products and services
If you have an e-commerce store, Facebook allows you to showcase a variety of products and services in one ad. If you’re looking to advertise on Facebook to sell cosmetics, clothing, real estate, or other services, consider the following types of ads:
Carousel Ads – Carousel ads
This ad format allows you to display up to 10 images or videos or both along with a video, headline, link or CTA (call to action) in a single ad. Carousel ads are suitable for sellers who have multiple items to advertise.
Dynamic Ads – Dynamic product advertising
Dynamic Product Ads: Facebook's dynamic product ads are similar to remarketing ads, targeting customers based on their past actions.
Facebook Lead Ads
This type of ad is mainly used to attract new potential customers, this ad format allows users to download content or register to use the service you advertise without leaving Facebook to a new browser. Once users fill in the form with their email address, name, phone number, their personal information will be stored on your Facebook advertising account. Facebook Lead Ads are suitable for running ads for the real estate industry.
Retargeting Advertising
The truth is that 96% of people who visit your Fanpage are not ready to buy. They come to your page, browse around a bit, check out the prices, and leave. But you know what the worst part is? Most customers will forget about your Fanpage just a few minutes after they close the task window. So you need to remind them that they came to your Fanpage every day until they are ready to buy? That’s right – the answer to your problem is running Facebook retargeting.
Collection Ads
This ad format is used for campaigns that aim to showcase multiple products currently available on your online store. This type of Facebook ad allows interested shoppers to learn about, select, and purchase products directly.
Connect with Adsmo's Facebook advertising expert now to find out which type is right for you.
Increase interactions and likes for Page
Page likes Ads
This type of advertising helps you increase page likes with call-to-action buttons that prompt users to immediately Like your Page.
Page Post Photo Ads
If you want to attract users who have a strong impression of your brand, Page post photo ads will be suitable for you to freely show your brand image.
Page Post video Ads
This form of advertising is built with the goal of driving audience engagement. These ads are created to drive higher ROI than static images because it conveys a large amount of information in a short amount of time.
Attract customers to your event or store
Facebook Event Ads
This is a way to attract more visitors. You can limit the geographic reach of your ad to people who live in the same city or area as your event.
Offer Claims
This is the perfect form of Facebook advertising for business owners in downtown areas or shopping areas who want to attract more users through promotions to know about their stores.
Connect with Adsmo's Facebook advertising expert now to find out which type is right for you.
FACEBOOK ADVERTISING DEPLOYMENT PROCESS WITH ADSMO
To help you understand more about our Facebook Ads service and our working process, below is the Facebook advertising service process at ADSMO:
- Receive requests and analyze customer needs
- Survey then build advertising strategy
- Deploy advertising campaign
- Reporting and Analysis of Results
Facebook is gradually becoming a lucrative cake for individuals or businesses with the purpose of selling or promoting their brand/products and services. So don’t let your business fall behind on this social networking platform.
