SOLUTIONS TO CREATE POTENTIAL CUSTOMERS
Leading businesses to engage customers long-term
LEAD GENERATION
LEAD CUSTOMERS, DOMINATE THE MARKET
Lead Generation is a familiar term for businesses, marketers or employees working in the marketing field. But for those who are not familiar with marketing or are “new to the marketing industry”, lead generation is a rather strange term. So what is lead generation? Let’s spend about 3-5 minutes with ADSMO to learn about the term.
What is Lead?
In marketing, a lead is understood as a user or organization that is interested in the products and services of a business that is being sold on the market. They show their interest by leaving information, contact, phone number, or following social networks, registering for email.
Marketing experts have classified Leads into:
Marketing Qualified Lead (MQL)
Are more likely to buy than other potential customers. Based on customer interactions on the website, landing page, and brand, the marketing department will have criteria to evaluate whether they qualify as MQLs. The marketing department will transfer the list to the sales department to carry out the next steps of the customer journey.
Sales Qualified Lead (SQL)
Are qualified customers ready for the next stages in the sales process. The Sales Department will have plans and strategies to care for and convince SQL customers. In order to increase the conversion rate from potential customers to paying customers, buying the business.
Product Qualified Lead (PQL)
Are customers who are interested in the company's products and services by registering for a free trial. PQLs often decide to buy after trying the company's products, or contact the sales department to learn about the service.
Service Qualified Lead
These are customers who are actively interested in the products and services of the business. They are people who have experienced and purchased products and services from the company. This group of customers often talk to the sales department to buy more products or upgrade services to use.
What is lead generation?
Lead Generation is a strategy for building lists and collecting data of potential customers. Through Digital Marketing tools on digital platforms, interacting and exchanging with businesses, a stranger can become a potential customer. From there, convert them into customers of the business. The strategy combines many advertising tactics and multi-channel communication to increase interaction on the website and landing page. The purpose is to stimulate potential customers to leave data and contact through a diverse call to action system.
The lead generation strategy is implemented based on landing page optimization activities combined with implementing multi-channel advertising programs.
WHAT BENEFITS DOES LEAD GENERATION BRING TO BUSINESS?
Effective customer segmentation
Drive business growth
Narrow the prospect funnel
Create natural purchase conversions
THE KEY TO SUCCESSFUL LEAD GENERATION ON DIGITAL PLATFORMS
Search Engine Optimization (SEO)
This is the most effective marketing tactic for generating a list of potential customers. With SEO, businesses can reach users on search channels such as Google, Bing, Yahoo. Use simple registration forms, pop ups on websites, landing pages and ask users to fill in information in exchange for valuable content such as videos, ebooks, newsletters, advice.
Paid advertising
Investing in advertising helps businesses proactively reach target customers. Advertising on Google Ads, social networks, television, newspapers, electronic banners with short, concise messages and CTAs will quickly create strong potential customers.
Email Marketing
Email marketing is a low-cost marketing channel to effectively nurture and lead potential customers. The business’s purchase conversion rate will be high if the email is sent to the right audience, at the right time, combined with attractive content and promotions. In addition, the call to action needs to stand out to attract users’ attention.
Social network
Using social media platforms such as Facebook, Twitter, Instagram, Youtube is an opportunity for businesses to listen to the needs of current customers and increase interaction with potential customers. Through advertising campaigns, events, minigames, you can capture information of potential customers, while creating excitement for social media users.
Content Marketing
Creating useful, valuable content for users will be a way for businesses to attract a large number of potential customers. Good, quality content on blogs, newsletters, video marketing that is valuable to users will encourage users to register, follow the business and become potential customers.
ADSMO - THE BRIDGE THAT LEADS CUSTOMERS TO BUSINESSES
ADSMO is known as a reputable company of Digital Marketing, Consulting on building and brand development. The company brings together many experts in business administration, marketing, programmers, designers, artists with a lot of practical experience in building potential customers in large corporations and companies in Vietnam.
We help customers create potential customers, help businesses increase purchase conversion rates, while increasing revenue, profits, and creating business efficiency through quality Lead Generation solutions. ADSMO builds potential customers on many online platforms to support businesses in achieving the best business goals. Through a comprehensive digital marketing strategy and lead generation marketing tactics, we will help companies quickly build a database of potential customers according to the criteria required by the business.
