ANALYSIS & REPORTING
DIGITAL MARKETING
The foundation for building a successful marketing campaign
EFFECTIVE MARKETING BEGINS FROM DIGITAL MARKETING REPORTS & ANALYSIS
Reporting and analyzing data is not simply about building reports from the numbers that the business has not achieved and achieved to send to administrators, but also plays an important role in understanding and decoding the preferences and consumption behavior of customers. The reports will be data that is clearly synthesized and analyzed from measurements in the business’s operations to provide useful values such as marketing channels, campaign performance and customers of the business.
The biggest advantage of Digital Marketing lies in the ability to measure. Unlike traditional marketing, data is difficult to measure, is hypothetical, subjective and does not always have real numbers. Meanwhile, Digital Marketing reports can provide businesses with accurate, reliable numbers to help managers make easy decisions and make the right choices for marketing strategies.
Based on measurement data to analyze data, it will provide solutions, build personalized experiences for consumers and create appropriate marketing strategies for the next campaigns to help synchronize with the business decisions of the business. With comprehensive and detailed reports and analysis, it will help businesses determine the marketing budget, where to focus resources to optimize the campaign and maximize ROI.
WHAT DOES DATA MINING FROM DIGITAL MARKETING REPORTS MEAN FOR BUSINESSES?
Understand competitors, predict market trends
Marketing reports and analysis will show what your competitors are doing, where they are focusing their resources, and what campaigns they are running. Along with that, the report will predict upcoming market trends. This helps businesses evaluate tools, build strategies, and increase their competitive advantage over their competitors.
Evaluate and monitor work performance
Based on marketing indicators and data collected by businesses on measurement tools, we can analyze, evaluate and control effectiveness. What goals have marketing activities achieved and what goals have not been achieved during the campaign?
Understand the position of the business
From general reports & analysis, businesses can determine the position, capacity of the business in the market, competitive advantages compared to direct and indirect competitors. Businesses clearly understand the strengths and weaknesses to improve and enhance the company’s position and reputation in the market.
Improve marketing campaigns
By creating reports with numbers, charts, and business analysis, businesses will be aware of existing problems, unresolved issues, or unachieved goals. From there, analyze the points that need to be improved and changed to build appropriate and highly effective marketing strategies.
Drive business growth
Through reports and data analysis from implemented campaigns, businesses can grasp the growth situation and effectiveness in business and sales activities. Therefore, businesses will make appropriate decisions and changes at the right time to help promote the company’s business growth.
Comprehensive customer reviews
Based on detailed marketing reports & analysis, businesses can understand customer insights, needs, behavioral trends, customer habits, and customer classification. From there, businesses can use tactics to approach and persuade customers to buy and become loyal customers of the business.
Improve customer experience
Digital Marketing reports will let businesses know what content customers are interested in, when they interact, and what information they tend to share. Experts will analyze and make decisions to improve and enhance user experience on digital platforms, attracting more customers more effectively.
WHAT DO BUSINESSES GET FROM DIGITAL MARKETING REPORTS & ANALYSIS?
SEO Report
Interaction volume, visits to the business's website from users, backlink data, keyword ranking fluctuations.
PPC Reporting
Build click-through rate reports and pricing data for each conversion
Social Media Marketing Report
Gather data from enterprise social media channels, analyze audience and social campaign data
Email marketing report
Report on click-through rates, bounce rates, engagement, and conversion data
Competitor Tracking Report
Overview of competitors, market information, products, SWOT analysis, Porter's Five Forces model analysis, competitive advantages of the business compared to competitors.
ADSMO BUILDING MEANINGFUL LINKS BETWEEN REPORTING NUMBERS
The strong development of technology, Big Data, AI, and 4.0 technology has been exploited, analyzed, and applied by many large businesses and corporations in the world in data in business activities, marketing.However, in Vietnam, SMEs and startups do not have enough resources to access and utilize data analysis as a basis for business management decisions and development directions. In addition, building reports and analyzing marketing data is still quite new in Vietnam. Businesses lack experts in in-depth data analysis, understanding of data collection tools, and marketing knowledge. As a result, the report does not truly describe the activities and effectiveness of the campaigns that have been implemented and does not make decisions that are suitable for the market and customers.
Understanding the difficulties that businesses face, ADSMO provides solutions for building reports and analyzing Digital Marketing. The service aims to support businesses with the opportunity to exploit and utilize data to increase business efficiency, minimize costs and maximize profits.
ADSMO's commitment when setting up Digital marketing reports & data analysis:
ADSMO always respects and ensures customer data privacy.
Build reports and analyze data individually according to each business's needs and scale.
Determine what data needs to be collected and analyzed
Marketing experts, experienced business administrators advise on reporting & analysis
Propose solutions, plans and marketing strategies according to customer requirements
Extract data from various sources, transform and merge the data
Develop strategic models to forecast market, customer behavior, market potential
