What is brand promotion? How to use the Internet to spread your brand strongly

Brand promotion is a must if a business wants its brand to stand out in the market, differentiate itself from competitors and create a niche market that opens up many new business opportunities. So what is brand promotion and how to promote your brand online to achieve success? All will be answered in this article.

1. What is brand promotion?

Brand promotion (Brand Promotion) is the process of informing, reminding, persuading customers to believe in the brand and ultimately influencing customers to motivate them to decide to buy the brand’s products and services.

Online brand promotion is the process of integrating mixed marketing with Digital Marketing multi-channel, multi-device. Today, businesses must leverage the power of the Internet to introduce their brands to consumers around the world.

2. Why is brand promotion necessary?

Brand promotion is a must for every business to be able to:

• Promote information related to the brand’s features, prices, and special marketing programs.
• Build product differentiation by convincing customers about the brand’s unique features.
• Create demand and increase demand for the product.
• Maintain brand equity.
• Stabilize sales affected by natural, social, political changes.
• Become superior to all marketing efforts of competitors.
• Create a positive brand image.

3. Ways to promote a brand successfully in the digital age

Promoting a brand does not happen overnight. With the following ways to promote a brand, businesses will build and maintain a long-term corporate image.

3.1 Using social networks

Social Media Marketing is where businesses can find a “world” of opportunities to promote their brand. With millions of Internet users every day, social media gives brands a great presence. It allows businesses to find potential customers and can be used to their advantage when advertising products.

Each social networking platform such as Facebook, Instagram, Pinterest, Twitter, LinkedIn, Youtube… has its own benefits such as:

• Instagram: Images work well, with the highest rate of interaction among young generation users.
• Twitter: Small, concise news items that influence the number of users searching for real-time knowledge and events.
• Facebook: As a means for businesses to attract customers with images, content or contact users by answering questions in forms.
• Youtube: This social video platform offers great opportunities for businesses to develop their brands through creative, engaging videos.

The first thing businesses need to do is to identify the right platform to promote their brand to the right audience.

Paid advertising on social networks is the next step to promote your brand. Advertising formats have many different options for businesses to target the right audience such as geographic location, age, gender, interests, etc.

3.2 Collaborate with Influencers

Another way to promote your brand is to collaborate with Influencers – people with influence. They are famous, have a voice in a specific field. With a large number of followers, any brand can use it to their advantage. Find influencers in your industry and try to build relationships to create a premise for cooperation.

Once your business has built trust, take advantage of their Influencer network to increase your chances of promotion. This long-term partnership will bring benefits to your brand to scale promotion and growth.

3.3 Focus on content

“Content is King” – Bill Gates in the mid-90s is still relevant today. It’s still relevant today. Customers are more likely to trust a brand that provides them with quality content and useful information:

• Once you’ve created quality content, use SEO, this way businesses can climb the brand development ladder slowly and steadily.
• Continuously updating content and closely monitoring performance, businesses can improve conversion rates.

Content marketing can be applied on many platforms such as unpaid social media posts, Email marketing, website content, blogs and even paid advertising.

3.4 Email Marketing Cannot Be Ignored

Email Marketing may sound traditional, but getting customers’ contact emails is extremely important for businesses.

Businesses can collect email addresses from potential customers in a number of ways:

• Email Marketing Subscription Box on Landing Page
• Use pop-ups to promote special offers
• Provide users with free resources such as guides and eBooks
• Use targeting in Facebook Ads
• Organize events related to your business’s industry

When your business has a list of potential customer emails, it means that people are interested in your products/services. Businesses must use these contacts wisely by creating quality content to attract and convert them.

3.5 Implement programs to retain customers

The next step to promote the brand is for businesses to use retention strategies, such as loyalty programs. To do this, businesses must identify profitable customers for you and regularly provide them with incentives.

Incentives specifically for loyal customers will encourage them to spread the brand to other potential customers for the business.

Loyalty programs can be:

• Coupons
• Discounts
• Exclusive Offers
• Special Referral Bonus
• Free Gifts

3.6 Take advantage of Video Marketing

Studies show that users tend to watch more videos. Whether the company is large or small, they can take advantage of Video Marketing. Create unique videos that attract target customers and post them on Youtube, Vimeo,… channels. Posting Branded Videos related to your niche is an effective way to promote your brand and attract traffic to your website. Businesses can also post videos to their social media profiles, blogs, or websites.

3.7 Increase awareness with press releases

Press releases are an effective tool that businesses can use to increase their visibility and brand awareness. Importantly, they are inexpensive. If your press release is picked up by Google News, your brand will be widely covered.

3.8 Start by blogging

Businesses cannot ignore the advantages of blogging. It is very easy to build a blog, you can post anything as long as the content is relevant to the brand’s target audience. Blogs increase the visibility and chances of success for the brand. Blogging also improves search engine rankings, establishes brand equity and increases reach. Blogging also helps businesses build strong relationships with their customers. Whenever you have a new blog post, write an additional post on social networks to notify your followers.

3.9 Brand promotion through games

Brand promotion through Social Games with a large online community is the space for your brand to be more present. 3 reasons you cannot ignore this marketing strategy: Social Games have high interaction, reach all demographics and advertising is friendly to the experience.

Any business wants to promote their brand widely and receive a lot of acceptance from consumers. Hopefully this article will help you better understand what brand promotion is and choose the right tool.

If you have any concerns about brand promotion, please contact Adsmo immediately for the fastest and most detailed advice.

See more:

• What is brand development??
• Why is branding important in marketing??
• What is a brand representative?