How to run effective Facebook ads: 8 popular forms you need to know

The Facebook market is growing strongly, posing challenges for many advertisers. For brands and marketers, a big question is whether Facebook advertising is still effective or not? Join ADSMO to learn how to run Facebook ads in 2021 and 8 effective forms for businesses to increase interaction and promote conversion.

1. Should you run Facebook ads in 2021?

Facebook is gradually becoming saturated, new platforms like TikTok have successfully attracted a younger generation of users. Does this mean that Facebook is no longer an effective “playground” for businesses to reach potential customers? Facebook still dominates the 25-54 demographic and average usage time is 50 minutes/day/person (Source Statista.com). Therefore, Facebook Ads is still a useful business tool for businesses.

Let’s take a look at the statistics below to see the appeal of Facebook advertising in 2021:

• Facebook is still the world’s largest social network in 2021 with 2.23 billion average monthly users. (Source Buffer)
• In 2020, Facebook Ads generated $31.34 billion in revenue, up 4.9% despite the impact of COVID. (Source emarketer.com)
• In 2021, the cost to reach an audience on Facebook is more expensive with a CPA for ads of $18.68. (Source wordstream.com)
• 26% of Facebook users make a purchase after clicking on a Facebook ad. (Source kleinerperkins.com)
• Mobile advertising accounted for 94% of Facebook’s advertising revenue in the second quarter of 2019. (Source investor.fb.com)

2. 8 most effective Facebook advertising formats in 2021

Let’s take a look at the 8 most effective Facebook advertising formats in 2021:

2.1 Photo Ads

This is the most popular form of Facebook advertising, helping businesses increase website traffic and raise product awareness. Photo Ads include a product/service image and advertising text. Text should be short so users don’t get distracted.

2.2 Video Ads

Include ad text and videos that fit into a data stream like the Facebook newsfeed or Facebook Watch. Video Ads help improve customer purchase intent, ad recall, and brand awareness.

2.3 Stories Ads

Ads are placed in the Stories section. Facebook Stories Ads help businesses expand their reach to potential customers in a vibrant environment, drive conversions and improve brand awareness at a reasonable cost that is just as effective as Facebook newsfeeds and Instagram Ads.

2.4 Carousel Ads

These are ads that users can access in their Facebook news feed. Each ad will have up to 10 images/videos, with a separate link for each image/video. With the ability to display more content, Carousel Ads is the best choice for businesses to introduce many products, highlighting detailed features of a product/service/promotion program.

2.5 Slideshows Ads

Slideshow ads are similar to carousel ads but are more special in that they can display both videos and images. The combination of motion effects, sound, and text helps businesses convey messages in a subtle way. Ads give customers an authentic experience with most of the benefits of a video experience but at a lower cost.

2.6 Collection Ads

Collection Ads help businesses showcase products in a collection. Collection Ads are a format that will move users from the discovery stage to the purchase stage in a visual, vivid, and seamless way without leaving the Facebook app. Each ad will include a main image/video, 3 smaller images displayed in a grid layout.

2.7 Messenger Ads

These are ads that run directly in Facebook’s Messenger app, displayed in the inbox between users’ conversations. This form of advertising finds more target audiences and expands global reach. Facebook will automatically deliver your ads where they’re most likely to drive results at the lowest cost.

2.8 Playable Ads

Playable ads give users a chance to try out apps before downloading and installing them. Interactive advertising placed on Facebook or Audience Network feeds is a great fit for mobile app ads, especially for game publishers looking for engaged players.

Despite fierce competition, Facebook is still the largest Social Media channel globally. Through 8 forms of paid advertising, Facebook is an effective online business solution for all businesses.

ADSMO provides reputable Facebook advertising services, contact us today to promote your brand, products and increase sales dramatically.

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