Website is one of the indispensable business tools in the digital platform. “How to increase website traffic?” This is probably the concern of every online business. The 13 ways below will help businesses “breakthrough” website traffic, thereby promoting conversion rates and effective sales.
1. Increase website traffic through paid advertising
1.1 Facebook advertising
With 2.8 billion monthly active users in the third quarter of 2021, Facebook continues to hold the “throne” of the world’s most popular social network. Facebook’s powerful advertising platform is a “golden” opportunity for businesses to reach target customers based on interests, behaviors, locations, ages, etc. accurately.
Dynamic Ads helps businesses reach customers who have visited the website or automatically create ads introducing products they have viewed. This powerful Facebook Ads format helps businesses make the most of the traffic they are receiving.
1.2 Instagram advertising
With 90% of user accounts used to track a business, Instagram Ads is the “key” for businesses to attract traffic to the website and increase sales.
Sign up for an Instagram Business account or convert your personal account to a business account. Instagram Business will provide businesses with many tools to connect with customers through advertising forms such as Photo Ads, Video Ads, Carousel Ads, Stories Ads, Collection Ads,…
1.3 Google Ads
Google Ads helps businesses advertise products and services directly to users who are searching for them.
Google provides businesses with advertising forms to increase website traffic including: Google Search Ads (search advertising), Google Display Network (display advertising) and Youtube advertising.
2. Increase website traffic through social media
2.1 Join social media and build a community
Creating engaging content isn’t enough, the best way to increase website traffic is to leverage the power of social media channels.
While Twitter is great for short, snappy links, Google My Business helps your website show up in local search results. B2C businesses can increase their customer engagement through visual-heavy social media like Pinterest and Instagram. Don’t forget to optimize content and set up CTA to drive customers to visit the website.
2.2 Be Active on Linkedin
Linkedin is a Social Media platform dedicated to businesses, especially B2B businesses. With 95% of B2B content marketers are unpaid and 67% of B2B content marketers are paid, Linkedin deserves to be the top social media platform to increase website traffic.
First, the business must link the website and linkedin. Then, create a share button on the posts, send the website content via Linkedin Email. Regularly interacting with other users also helps businesses build a Linkedin community and connect with the business community.
2.3 Organize contests and giveaways
Regularly organizing contests and giveaways helps businesses increase interaction on social networks such as Facebook, Instagram and boost website traffic significantly.
Through contests and giveaways, businesses can attract customers to participate with interesting rewards. Businesses can embed giveaways on the Landing Page or blog posts of the website. Then find ways to direct users to product pages, such as giving away vouchers for the first purchase, etc.
3. Increase website traffic through Content Marketing
3.1 Write a blog to provide information and solve customer problems
WordPress and Blogspot are the two largest blogging platforms in the world. If businesses want to reach their target audience and generate traffic back to their website, blogging is an effective tool.
To successfully market content on a blog, businesses need to put themselves in the shoes of potential customers to identify their problems that need to be solved, thereby building quality, valuable content.
3.2 Produce Podcasts to Reach New Customers
Like blogging, podcasting offers businesses the potential to excel in a specific niche or target a specific audience.
To make it easier for listeners to remember key points and encourage them to visit the website after hearing the CTA, the description of the business podcast should provide a brief description of the issue along with a link to the corresponding blog post.
3.3 Use videos to attract customers
Youtube is both the largest online video sharing platform and the second largest search engine in the world. Therefore, this is an effective channel to increase website traffic.
Some content that businesses can use to attract the attention of the target audience and generate traffic to the website such as:
+ Educational content: Build trust with viewers, use the product as the focus to solve their problems.
+ Storytelling: Inspire in line with the corporate identity, convey the image, brand ideals to the target audience.
+ Entertainment: Fun, humorous videos are the best way to attract viewers’ attention.
4. Increase website traffic through SEO
4.1 Write a title that matches search intent
Meta title is the line displayed on the search results page. Along with Meta Description, the title is important to receive natural clicks.
When writing a meta title, pay attention to the maximum length of about 60 characters, containing the target keyword and matching the search intent.
4.2 Write an attractive Meta Description
The Meta Description summarizes the content of the page, like a sales pitch that convinces users exactly what they are looking for.
The description should be a maximum of 150 characters long, contain keywords, and be attractive to encourage users to click.
4.3 Add internal and external links
External links and Internal links are important techniques to promote SEO, helping websites rank in search engines. Google PageRank has a criterion to measure the importance and value of a page by the number and quality of pages linking to it.
4.4 Add long-tail keywords
Building a keyword strategy is an essential step to generating organic traffic. In particular, long-tail keywords are considered easier to rank and have a higher click-through rate from search engines than short, general keyword phrases.
- Read more: TOP 4 leading SEO trends in 2022
Hopefully the 13 ways to effectively increase website traffic that ADSMO has shared will help businesses increase long-term website traffic and effectively boost sales.
If your business needs support designing a SEO-standard website and increasing quality website traffic.
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