Make Facebook video ads that drive engagement and conversions effectively

Video marketing is becoming the most effective trend in reaching target audiences in the era of Social Media explosion. Like video sharing platforms Youtube or Tiktok, optimizing advertising videos on the largest social network on the planet – Facebook is also given equal attention by marketers. So how to make Facebook advertising videos attract more viewers, promote interactions and effective conversions. ADSMO will reveal it to you right now.

1. How effective is Facebook advertising video for businesses?

In the digital age, information technology is booming, and people’s entertainment methods are also changing. As of 2021, Facebook has 2.85 billion monthly users worldwide and this number continues to increase every year. With this huge number of users, no one can deny that Facebook is a “fertile land” for all businesses, large or small, to promote their brands to users around the world.

Facebook advertising videos are videos in which businesses will introduce their products, services and brands through quality content that attracts viewers. So what value do they bring to businesses?

• Facebook video ads allow businesses to target demographics, reach the right potential customers, and save time and money effectively.
• Facebook video ads can be displayed on 4 platforms: Facebook In-feed, Instagram, Audience Network and Messenger. Helping businesses reach and exploit the maximum number of customers.
• The messages in Facebook video ads are conveyed naturally and engagingly, helping customers reach their target customers more easily.

>>> Quote for professional and reputable Facebook advertising services at ADSMO

2. How to make attractive and effective Facebook advertising videos

2.1 2 elements of a successful Facebook advertising video

• The video must promote brand awareness, establish a long-term relationship with customers. The content is attractive, evokes customers’ emotions, making them trust the brand.
• The content of Facebook advertising videos is concise, easy to understand, easy to remember, solves problems and satisfies customers’ needs in just a few minutes. Useful information is conveyed completely and vividly, attracting viewers from the very first seconds.

2.2 Attract viewers in the first 3 seconds

Brands will only have about the first 2.7 seconds to attract viewers’ attention. Therefore, with the “quick hit, quick win” strategy, Facebook advertising videos must be concise and dramatic from the first seconds.

• An attractive intro with images, graphics, motion effects and sound will excite viewers and motivate them to watch the entire video.
• The brand, product, service, and message must also be included in these first 3 seconds.

>>> Read more: 12 ways to make TikTok advertising videos with MILLIONS OF VIEWS for brands 

2.3 Create subtitles for videos

When you scroll through Newsfeeds or Facebook watch, the video will automatically play (unless you turn off autoplay) but with the sound off. Up to 85% of Facebook videos are watched without sound. This means that businesses must create Facebook advertising videos that are attractive to viewers even without sound. Or add subtitles to the video so that viewers can easily grasp the message without turning on the volume.

2.4 Optimize video display on mobile devices

Brands should keep this in mind before making Facebook advertising videos: Up to 81.8% of users only use mobile devices to access Facebook. So how can we reach this huge number of potential customers as quickly as possible? Optimize your mobile videos to look appealing in every aspect such as aspect ratio, text, images, video length, etc.

Users today tend to interact with post content such as text, other images while the video is still playing. Remember the screen ratio of the video ad? Businesses can use larger font size to attract customers’ attention.

>>> You may be interested in: Making animated advertising videos – adding “spice” to your business’s marketing videos 

2.5 Write an attractive title that attracts viewers

When building a script, start by writing an attractive title that creates empathy and evokes viewers’ emotions. The 3 basic principles when titling a Facebook video ad are:

• The title is short, not too long but contains the full message.
• The title arouses curiosity, motivating customers to watch the video to know the value they will receive.
• Creative, unique titles will stimulate readers because they are easily bored with what is too familiar.

2.6 Design attractive video thumbnail images

Thumbnail – the image displayed at the beginning of the video is very important. The thumbnail image must stimulate curiosity, urge viewers to click on the video and interact, especially many users tend to turn off autoplay mode. A note when designing thumbnail images in miniature mode must have the same ratio as the video, usually 1:1.91.

2.7 Add CTA to video

The last tip that ADSMO wants to share with you when making Facebook advertising videos is to add clear CTA, for example: Learn more, register now, call us, buy now, send a message, install now… to increase the level of interaction.

Investing in a video marketing strategy is a great choice to develop your brand and boost sales. Let’s start building Facebook advertising videos right now.

ADSMO provides professional Facebook advertising video making services at reasonable prices, conveying complete messages, touching viewers’ emotions and promoting effective conversions. ADSMO always strives to bring customers products that are meticulous, unique, creative, viral, and attract viewers’ attention.

If you are looking for a reputable address providing advertising video making services, quickly contact ADSMO via hotline 0356.105.488 – 0356.105.388 for advice and quotes.