Top 7 Marketing Platforms to Help You Win in Digital Marketing

In recent years, Marketing 4.0 technology has developed rapidly. A series of new Marketing Platforms have appeared to meet the user experience and the needs of businesses to manage customer interactions.

Let’s learn an overview of what Platform in Marketing is and 7 trending Digital Marketing platforms in this article.

1. Overview of Platform in Marketing

To learn more about the platform in Marketing or What is a Digital Marketing Platform? What do we need to know about Platform?

1.1 Definition of Platform

In the book “Platform Revolution”, the definition of Platform is mentioned as follows: “A platform is a form of business based on enabling value-creating interactions between external producers and consumers. The overall purpose of a platform: to fully match users with the convenience of exchanging goods, services or social currencies, thereby enabling value creation for all participants.”

Platform is the platform that connects sellers and buyers. Sellers are the ones who create value and buyers are the ones who consume that value.

In the digital age, Platform has become a popular term in the field of Marketing.

1.2 What is Platform in Marketing?

Today’s Marketing trends require businesses to have a strong platform and the ability to keep up with that platform. In the past, Marketing was simply about appealing to customer needs. However, now, marketing has become a complex process of managing customer experiences, from attracting users’ attention to achieving customer loyalty. This process takes place across all channels (signs, websites, social networks, …) and on all devices.

This customer interaction management process would not be possible without a supporting platform.

Marketing Platform is the core system of recording Marketing activities including ways to organize, arrange, plan and measure customer experiences across channels and applications with the ultimate goal of promoting customer engagement – According to Marketo.

1.3 Digital Platform is What?

Another concept that is also of interest in the issue of Platform in Digital Marketing is What is Digital Platform?

“Unlike a website, banner, Facebook application or a 30-second advertisement, a digital platform is a digital platform with constant, non-stop activities (always-on environment), allowing brands to run one or more specific programs.” – According to Brandvietnam.

In general, the purpose of Platform is through which businesses can interact more with customers. Some brands use Digital Platform to create a memorable experience combined with business solutions, brand building. Or some brands want to connect users with each other.

2. Top 7 Digital Marketing Platforms

Businesses have too many platforms to implement customer interaction plans with the brand. Join Adsmo to find out the 7 most powerful Digital Marketing platforms today so that businesses can choose to deploy successful Marketing campaigns.

2.1 Social Media

Consumers today rely on Social Media platforms. They allow businesses to reach potential customers in many ways. Each platform has a way for marketers to create paid advertising campaigns and segment their target audiences to show different ads.

Popular Social Media Platforms in Vietnam are:

• Facebook
• Youtube
• Instagram
• Tiktok
• Zalo
• Linkedin

To choose the right platform for your brand, marketers need to know: Is your customer base there, are they engaging with the brand, and is the platform aligned with the brand’s personality.

For example, if your brand wants to target a younger, female audience, Instagram is the top choice. This platform has more female users than male users and more users under 25 than other platforms.

If your business follows the B2B model, your communication campaign will be more successful on Linkedin, a platform with users mainly experts, where you can not only connect with Vietnamese businesses but also find potential partners in foreign markets.

2.2 Influencer Marketing

Influencer Marketing is an effective platform for businesses to reach their target customers. Instead of advertising directly, brands can convey messages to customers by collaborating with celebrities or experts in a specific field.

Using the power of influencers, businesses can:

• Build widespread brand awareness
• Increase brand credibility
• Reach the right target audience
• Generate many quality potential customers, high closing rate
• Increase ROI, bring more profit on investment costs

However, this Digital Marketing platform does not have a certain template, each campaign will be suitable for different influencers. To have a successful Influencer Marketing campaign, the first thing a business needs to do is choose the right celebrity that fits the target audience. Then, build a story that fits the brand and influencer.

2.3 Email Marketing

Email Marketing allows businesses to connect with existing/potential customers by sending them newsletters/offers based on their previous shopping history/interaction with the brand.

This is one of the most cost-effective Digital Marketing platforms. Not only is it easy to deploy, you have full control over the effectiveness of your campaign through a number of metrics such as:

• Number of emails sent successfully
• Number of emails opened
• How many times did the audience open the email
• How long did the audience view the email

Usually, Email Marketing will be a supplementary tool to increase the effectiveness of a specific campaign such as: Promotions, advertising new products, remarketing ads for Facebook and Google Ads,…

2.4 Content Marketing

Content Marketing allows marketers to proactively answer users’ questions. Marketers will create text, video, image, etc. content to answer questions or provide context for users in 3 stages of the customer journey:

• Awareness stage: The buyer recognizes their need
• Consideration stage: The buyer chooses a solution to satisfy this need
• Decision stage: The buyer decides to buy a product/service to meet the need.

2.5 SEO

SEO often goes hand in hand with Content Marketing. Search engine optimization helps content achieve high rankings in Google, Bing, … search results and reach more potential customers. To do this, businesses must optimize content to meet user experience and ensure some technical factors so that search engine web crawlers can find and index this content.

2.6 PPC

Pay Per Click is a form of paid advertising that allows businesses to buy traffic to their website. Ads are placed on websites or search engines like Google, Bing, and businesses pay when the ad is clicked.

PPC ads can be Google Ads, banner ads, GDN,…

2.7 Affiliate Marketing

Affiliate Marketing can be understood as similar to referral programs. Businesses will work with individuals and third-party organizations, they will promote products/services for the business in exchange for commission fees from each sale.

Affiliate marketing helps businesses optimize costs and reduce workload. However, you are putting your brand reputation in the hands of others, so it requires closer supervision.

Here are the 7 most powerful Digital Marketing platforms today. Although there are still many other platforms, the most important thing is that you must know which Platform is suitable for your brand.