In the digital age, traditional media are gradually shifting to online platforms, especially those that rely heavily on graphic design such as magazines, newspapers, television and especially advertisers. The increasingly crowded Internet market, in such a fiercely competitive space, has required high requirements for content and experience to attract customers’ attention. Digital design has helped businesses do this.
1. What is Digital Design?
Digital Design is a form of visual communication that presents information, products and services through a digital interface – Source 99designs.
Simply put, any type of design in Digital format (on an app or website…), not in printed form (on a physical page) are all considered Digital Design.
Unlike documents that are scanned and uploaded to a computer, Digital Design is specifically for digital devices, its goal is user experience, interactivity, compatibility with screen size of all devices,…
A quality Digital Design must meet the following criteria:
- Design according to user behavior and needs
- Clean, intuitive design
- Optimize effective navigation
- Color scheme that matches the message conveyed
- Promote user interaction (Interactive)
- Flexibility, good display on all devices
- Fast loading speed
2. What is the difference between Digital Design and Graphic Design?
Both Digital Design and Graphic Design apply basic design principles and skills. But there are also distinct differences between them.
The main difference between graphic design and digital design is:
- Graphic design is mainly static such as logos, magazines, pictures,…
- Digital design involves movement such as animation, interactive elements, movies,…
Digital Design not only uses Visual Arts, but also includes audio and sound effects. The biggest difference between Digital Design and Graphic Design is the role of analysis and data.
- With Graphic Design, it is more difficult to track the performance of Print Materials.
- With Digital Design, it is easier to track performance thanks to data on views, clicks, likes and shares.
Thus, Digital Designers will have more data to improve designs in a timely manner. In addition, they can also test designs with Target Groups (target groups, consumer groups), called A/B Testing.
Another difference between Digital Designer and Graphic Design is the interaction in design. Interactive design is more complex than Static design. Not only because of aesthetics but also importantly, it is usable. This means, the focus of Digital design is user experience (UX).
3. 11 popular types of Digital Design
Digital design is a broad category that includes many types of digital interfaces, each with its own benefits. Let’s take a look at some of the most popular types of Digital Design today.
3.1 Web Design
Website design is the most popular type of digital design. A website is as important as a logo. It is the “face” and brand identity of a business on the Internet.
Websites act as a hub for a specific topic, including many branching pages and are used to provide information, business, entertainment, etc.
3.2 Landing Page Design
Landing Page Design is a part of website design but is mainly used for marketing.
Simply put, a business website is the hub that includes everything related to the business. Landing is a website in which, dedicated to a specific product/service and the purpose is to call for action.
Each Landing Page will be used for a different product/service. Digital Designers must ensure that these websites are linked together.
3.3 App Design
App design is similar to web design. But the design purpose is to perform a specific function such as shopping, messaging, listening to music, watching movies, etc.
Basically, an application is a digital medium for users. Usually, applications will be deployed on mobile devices. However, they are still designed to be used on PCs.
3.4 App Icon Design
The App icon is considered an anchor symbolizing the product/service of the business. Before using the application, users will have to tap on this icon. It acts as a miniature part of the brand and is the identifying feature of the application in the App Store.
Although App icon design is a part of App design, it is also very important. Therefore, businesses often have to have a separate designer or design process for App icons, just like logo design. The designed icon must be attractive, different and convey the message of the application to customers.
3.5 Infographic Design
Infographic provides an overview of a specific topic presented in an attractive graphic format. It includes both print and digital versions. However, digital versions are still more popular because they take advantage of the strengths of animation and motion graphics to tell a story.
Digital Infographics are the best way for digital designers to share entertaining content, convey brands and brand-related topics.
3.6 Email Design
Email is often used in Email Marketing campaigns, when businesses want to send newsletters or promotions to potential customers. Effective Email Design is about creating a brand to connect the business’s media, similar to Letterheads.
Effective Email Design will help businesses increase the rate of retaining readers to the end of the email in the most intuitive way.
3.7 Brand Ads Design
Brand Ads are small-sized advertisements displayed on 3rd party websites where the business has purchased advertising space.
The purpose of Banner Ads is similar to billboards and advertisements in newspapers and magazines, which is to increase brand awareness and sell products/services. However, Banner Ads stand out thanks to their interactivity, after clicking on Banner Ads, users will be taken to a landing page containing detailed information about the product.
3.8 Social Media Page Design
Business images on social networking platforms include: profile pictures, cover photos and posts. Digital designers often use brand identity such as logos to create a unique Social Media image for the business.
3.9 Ebook Design
Ebooks are electronic books, brands often use ebooks to share with customers booklets that can be downloaded. Booklets are product/service user manuals that businesses often attach to provide customers with additional useful information.
Similar to traditional printed books, Ebook design also includes cover design and content inside.
3.10 Powerpoint Template Design
Powerpoint Template Design is the design of templates containing brand identity that businesses will use to serve presentation needs such as: Sharing business plans, internal information with employees, creating brief descriptions (pitch decks) to call for capital, selling to investors, customers and partners.
3.11 3D Design
3D Design is a vivid three-dimensional image using computer graphics software. 3D graphics are often used for entertainment in games and movies. However, brands now design 3D to render product graphics or create mockups to simulate products.
Digital design is the future, its power in the Digital field is undeniable. Digital Design has broken the boundaries of space and attracted user interaction. Find a talented Digital Designer to help your business achieve online business goals.
For any questions about digital design, please contact Adsmo for the fastest and most detailed advice.
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