What is Storytelling? How to build a brand story that touches customers’ emotions

Customer needs and behaviors are always changing, requiring businesses to quickly grasp the market and find effective marketing methods. Storytelling is an indispensable “valuable” tool in successful brand campaigns. In this article, let’s explore What is Storytelling as well as how the art of storytelling helps businesses enhance their brands and connect with customers.

1. What is Storytelling?

Storytelling is an art form that has existed for a long time and is commonly used in all cultures and societies. According to the definition of ADB, Storytelling is the vivid description of ideas, beliefs, personal experiences and life lessons through stories or narratives that evoke deep emotions and understanding.

What is Brand Storytelling? In the eyes of marketers, brand storytelling is a marketing method that uses creative stories to connect with customers. Stories will link the brand’s mission with customer values to develop stronger relationships. Businesses often rely on their history, inspiration, goals, products/services to create a strong brand story.

2. Why is Brand Storytelling important in marketing strategy?

Brand storytelling is important, it helps businesses personalize their brand and connect deeply with customers. A successful Brand Storytelling strategy will motivate the target audience to learn about the brand, products and other benefits such as:

• Improve customer engagement
• Make the brand more memorable in the minds of customers
• Raise brand awareness
• Differentiate from competitors
• Increase sales revenue
• “Touch” the emotions of customers
• Highlight the values of the brand
• Increase customer loyalty
• Build a strong community for the brand
• “Humanize” the brand

For example: The success of Honda’s “Going home” campaign has proven the power of Storytelling. The MV successfully conveyed the meaning of young people’s journey home for Tet. The image of a durable motorbike accompanying the main character throughout the journey has helped Honda’s image become associated with the daily life of Vietnamese people. Motorbikes are not only a means of transportation but also a connection between family members. Through a simple but skillful way of conveying, this brand story has helped Honda Vietnam achieve a huge number of views and interactions on social networks.

Businesses that want to build a successful brand story strategy should contact ADSMO, we will create stories that move emotions, connect with customers, and enhance brand value.

3. 3 most effective types of Storytelling today

3.1 What is Data Storytelling?

Data Storytelling is a form of business that combines data, statistics, and analysis into brand stories to attract customers’ attention and build their trust. Content marketers will combine data with the business mission, values, and goals to create a powerful brand story that motivates customers to take the desired action.

A successful Data Story will have all 3 elements:

• The data component must be accurate and detailed.
• The visual component (visual elements) such as charts, graphs,… help customers grasp the message easily.
• The narrative component (narrative) is a simple language that describes the data, creating a voice for the data data.

3.2 What is Visual Storytelling?

Visual Storytelling is a form of business that combines videos, still images, animations, and attractive graphics into a brand story to attract customers’ attention and create a memorable advertising campaign. Marketers will choose realistic images of businesses, products, and services to “touch” customers’ emotions, making them deeply understand the brand.

Visual Storytelling includes 5 core elements:

• Tension: Motivates customers to continue following the story.
• Entertaiment: Impresses customers quickly.
• Education: Provide information to help customers better understand the story that the business shares.
• Micro-interactions: Make sure even the smallest aspects give customers the best experience.
• CTA (call to action): Design for customers to take the action that the business wants after

3.3 What is Digital Storytelling?

Digital Storytelling is a form of business that combines digital media such as cinematography, still images, sound or any micro-physical media into brand stories to attract customers’ attention, create emotional appeal, and motivate them to interact with the brand. For example: Digital documentaries, interactive storytelling, TVC advertising,…

Digtial Storytelling emerged with the advent of accessible multimedia production techniques, hardware, and software. These technologies allow businesses to share stories over the Internet such as on Youtube, Vimeo, podcasts, etc.

Storytelling is not a new marketing strategy but is highly effective, helping businesses “touch” the emotions of customers. Hopefully, the sharing ofADSMO has helped you better understand What is Storytelling and its impact on businesses.

See more:

• Enhanced Marketing – The New Revolution in Marketing 5.0
• Contextual Marketing – Personalizing Customers in Marketing 5.0