IMAGE MARKETING
SMART
Let images speak for businesses
Fast and effective viral potential
Deeply engraved visuals that evoke curiosity and emotion
Quickly and easily update trends through images
Highly entertaining visuals that spark imagination
Build an ideal brand persona through imagery
Visual Marketing - The Magical Art of Selling
The Power of Visual Marketing for Business
Get customer attention
When a business launches a new product or an event to promote business but does not come with any images that are enough to impress customers about the product, of course that product article will be forgotten in the minds of customers. Among articles with long titles and content, an article with vivid images, harmonious colors, and at the same time the main message is inserted concisely will attract the attention of more customers. From there, customers will pay attention and read the detailed content.
Positioning the brand image in the customer's mind
Brand image is how customers think about a brand, the image is built by the business over time, each customer forms images of the business based on the images that customers provide. Every company tries to position the brand image strongly in the minds of customers because the brand is the key to help businesses develop business.
Committed to accompanying businesses
ADSMO is a reputable Digital Marketing Agency that always accompanies Vietnamese businesses, regardless of whether they are large corporations or SMEs, B2C or B2B businesses, in a variety of fields such as real estate, food, industrial machinery, import and export, agriculture, agricultural business… Because we understand that social networks are a “treasure” for businesses in the digital age if they know how to exploit them in the right direction, helping businesses gradually achieve success on the business path.
Communicate emotions better
The best marketing is not to feel like marketing, just like you see a profound and touching advertising image. An impressive image that captures the customer’s psychology also carries the mission of conveying emotions to the viewer. The first impression is formed in just a few seconds, and that is no exception with online marketing images. Marketing by creating connections and touching the hearts of customers is necessary and should be done.
Demonstrate corporate culture
Sometimes online marketing images are not only about introducing the company’s products and services, but also about images that show the company’s culture, such as investment signings, awards, achievements each year, travel trips or images of the company participating in community activities… This brings the image of the company and brand closer to the target audience.
Improve SEO
Principles of Image Marketing
Put keywords in image names
A mistake that many businesses or agencies with little marketing experience make is not putting keywords in the image name and using that image as is when uploading it to the platforms that the business uses in its online marketing campaign. Those unoptimized images will almost certainly not be able to support the business’s SEO improvement activities. Therefore, the first principle to remember when doing online image marketing is to put keywords in the image name.
Optimize images with ALT tags
Search engines and robots can’t interpret images, but images play an important role in giving customers an overview of your business. Alt tags can solve this problem by providing a short snippet of text that search engines and robots can read. Applying alt tags to marketing images can have a positive impact on search engine rankings.
Image size, ratio, and appropriate image tail
Surely anyone who uses Google’s image search function knows that if you search and type in a keyword, the search engine will return thousands of image results in “medium” size and JPEG extension. So the next principle to remember when doing online marketing images is to choose images with a minimum size of 320 pixels, maximum of 1280 pixels, JPEG images have the ability to optimize images better even though PNG gives better image quality. In addition, the best rated ratio that ADSMO recommends customers to use is 4:3 or 16:10.
Emotional
Images or videos cannot convey scent, sound, texture, or sensation, but images can exploit emotions and feelings, pushing them to the “trigger point”. Let the image go beyond the pixels so that customers can actually smell and touch the product. Successful marketing images are images that affect memories, deeply imprinted in the minds of customers, making customers’ emotions more stimulated every day.
Building a model portrait for business
Dave Trott once affirmed: “Brand is another word for reputation or image”. Images function as a direct means of communication for businesses. Right from the planning stage of marketing images, businesses need to determine what their image will look like, where it will be posted, and what message it will convey to affirm the position of the business, professionalism in work, and the development of the business.
Some visual image selection tools in visual marketing
Infographic
Slide show
Visual Data
THE DIFFERENCE OF IMAGE MARKETING SERVICES AT ADSMO
Total solution
ADSMO is not simply a reputable Digital Marketing consulting unit, but also provides strategic consulting solutions on brand image and comprehensive brand image recognition for businesses.
Exclusive design
Business-specific image designs are built according to the business’s oriented image, with unique, easily recognizable characteristics
Understanding customers
ADSMO always listens and understands the requirements of customers to create the most professional, complete and suitable logo designs
Reasonable cost
24/7 Support
ADSMO is always ready to support customers before, during and after using logo design services to bring the best experience
