BRAND RESEARCH
Measure reputation, increase brand value
Expand and build a strong brand architecture
Successfully develop and rebrand your business
Measure brand value and market strength
Create differentiation and boost competitive advantage
Easily discover and understand customer needs
Identify and handle brand risks and threats
WHAT IS BRAND RESEARCH?
A brand is an intangible asset created from many different factors. A brand has its own personality built by the business, with its own mission, vision, values, beliefs, and goals. However, brand awareness and recognition do not depend on the business but come from customers. Customers rely on their feelings and sensory evaluations to remember the brand.
Brand research is the process of collecting data to analyze and measure the reputation and brand awareness in the market. Brand research activities can also help you understand your own unique identity, differentiation and increase your business’s competitive advantage.
A brand research strategy will let businesses know the value of their brand and where their company is in the market. The company builds a brand research strategy to exploit its advantages, solve outstanding problems in the brand, build and develop an increasingly strong brand, and generate economic resources from this intangible asset.
The goal of brand research is to build, maintain and develop a long-term brand. Businesses implement brand research strategies to find the difference between products and services in the minds of customers, explaining why customers choose to buy that product.
To build a strong brand when businesses are willing to invest in brand research, learn how to market, and convey messages to customers through appropriate touch points. Any business needs to implement a qualitative brand research strategy.
ADSMO with marketing experts and veteran business administrators will work with businesses to build brand research strategies to make the right decisions to develop the business.
WHEN SHOULD BUSINESSES DO BRAND RESEARCH?
Establishing a company and bringing new products to market
Before doing business in the market, any startup or business owner conducts brand research, evaluates the level of competition, and the brand image and position compared to similar products.
Brand expansion, new product development
Businesses with product expansion strategies, bringing new products to the market need to find out and determine whether customers accept the brand’s transition from existing products in the subconscious to new products or not.
Mergers and acquisitions
Mergers and acquisitions will affect brand value. Conduct research to evaluate how new forms of brand expression impact customer thinking. The goal is to increase loyalty and attract new customers.
Business growth stagnates, market share declines
When sales decline and market share shrinks, businesses need to conduct research and brand evaluation activities. This is a way for companies to find out why their business is not achieving its goals. At the same time, businesses need to have measures and solutions to improve business efficiency and build marketing strategies to attract customers back to the brand.
Businesses target new customers
Businesses targeting new target customers in the market need to research the brand. What changes does the brand need to make to serve the new target customer segment?
Competing with new competitors in the market
The presence of new competitors in the market can weaken a business if there are no appropriate brand research activities or marketing strategies to create a difference in the business environment.
Businesses implementing Rebranding
Rebranding will bring newness to products and services, increasing the competitiveness of the brand. Brand research will provide reasonable solutions to position and build a new image in the minds of customers.
Businesses want to attract investment and resources
Research brands to analyze, evaluate and provide solutions to strengthen a strong brand. When a brand is prestigious and famous, it will help attract investors and talents to work and contribute to the business.
BRAND RESEARCH METHODS
Customer satisfaction survey
Product Survey
Listen to reviews on social media
Collect information from sales staff
Seminar and Interview
Brand analysis and evaluation on Digital platform
Evaluation on professional analysis tools
THE VALUE A BUSINESS GETS FROM BRAND RESEARCH
Solving problems that brands have, are and will encounter
Provide data, market information
Discover customer needs
Corporate branding
LEADING BRAND RESEARCH COMPANY
ADSMO is a business operating in the field of Digital Marketing and consulting on building and developing brands. We always accompany Vietnamese brands from the startup process, building brands to consulting on the right business positioning and development strategies. Support businesses to avoid risks and threats in the market.
The company is a gathering place for marketing experts and talented business administrators with experience in managing companies and corporations. In addition, ADSMO applies brand research methods and technologies on Digital platforms to help provide fast and accurate data. We are confident in providing effective and cost-optimized brand consulting solutions.
