Digital Marketing: Comprehensive competitive advantage for businesses

What is Digital Marketing? Basic knowledge that Digital Marketers need to master to effectively implement digital marketing strategies for businesses.

1. What is Digital Marketing?

The term Digital Marketing is becoming more and more popular, applied by many businesses in their business activities to connect with target customers at the right place, at the right time. So what is Digital Marketing? Let’s spend a few minutes with ADSMO to learn about Digital Marketing, the jobs that a Digital Marketer must do.

Digital Marketing is a combination of the two words “Digital” and “Marketing”. Therefore, to understand Digital Marketing in depth, we first need to understand what “Digital” and “Marketing” are.

1.1 First, we need to understand what Marketing is?

Marketing is a very broad term, it is difficult to give the most accurate definition. However, currently the most standard and popular definition of Marketing is defined by Mr. Philip Kotler – the father of modern Marketing as follows:

“Marketing is a form of human activity aimed at satisfying their needs and desires through exchange”.

From a business perspective, Marketing is the process by which businesses search for and discover customers’ desires to satisfy their needs through exchange activities with the aim of bringing profits to the business.

According to him, the future of Marketing is increasingly more technical, always moving and developing to suit the needs of society and people. Marketers tend to use digital methods to carry out marketing activities. Through that, marketing experts can see the progress and evaluate the effectiveness of marketing activities taking place in the business at each time.

1.2 Next, what should we understand about Digital?

Digital is simply understood in Vietnamese as digital, digital technology, digitization. In today’s 4.0 era, Digital creates a new technological revolution in society. Digital is a bold transformation that helps business activities develop comprehensively, in line with the general trend of the world. From traditional business activities, Digital has connected businesses and customers more quickly and simply. People use digital media to convey information and content to users, attract potential customers to increase purchase conversion rates. Today, Digital Media appears everywhere in modern life, from entertainment activities such as games, social or Internet content.

Through the definitions of Marketing and Digital, we can simply understand Digital Marketing as promotional activities, marketing, conveying your message to customers to retain customers and users on digital platforms. The platform does not depend on whether the user is online or not. Digital marketing focuses on technical means; reaching customers in a digital environment; customer interaction on digital platforms. Specifically, digital platforms such as Email, SMS, Social Networks, AR technology, web TV, telesales, online marketing, Digital advertising…

2. The role of Digital Marketing for businesses in the digital age

2.1 Optimize costs effectively, save budget

Businesses do not have to spend money on opening traditional stores, renting premises, kiosks or traditional advertising costs with flyers, signs, calling magazines… In the 4.0 era, customers have changed their consumer behavior, from going to traditional stores to ordering online on sales websites, buying on e-commerce platforms. From reading paper newspapers and magazines, they have switched to reading electronic newspapers. Old traditional marketing methods will cost businesses a lot of money, often implemented by large, potential companies. Digital Marketing is suitable for all businesses, from small, medium to large.

2.2 Expand the market, easily reach potential customers

Digital Marketing helps businesses easily market to customers more easily, without barriers, marketing anywhere, time, customer target, helping customers reduce the purchasing process. Customers can learn about prices, product images, payment without having to go directly to the store. It can be said that Digital Marketing has erased geographical distances, territorial borders, and expanded the market globally.

2.3 Measure information, determine more effectiveness

Digital Marketing will collect and measure specific data using tools so that marketers can have the most appropriate direction and adjust their marketing strategies. Learn and evaluate consumer behavior, determine needs, gender, habits, access methods, access time, content users read on the website…

2.4 Promote brand recognition

It is easy to see that Digital Marketing is a powerful arm for businesses to increase brand recognition among customers and users. Digital Marketing has gradually touched the lives of customers, helping to increase awareness of the business brand, creating a solid impression in the minds of customers. Promotional and communication activities on television, telephone, and the Internet contribute to spreading the business brand, free PR, creating a crowd effect, increasing brand sympathy.

3. Forms of Digital Marketing

If you love Digital Marketing and want to do digital marketing, you need to master and distinguish the existing forms of Digital Marketing, their purposes, uses, and channels that bring the highest efficiency to the business. So what does Digital Marketing include?

3.1 SEO (Search Engine Optimization)

In the era of technology 4.0, building and developing websites, blogs, and landing pages of businesses is often associated with SEO activities. This is a cost-effective method to help businesses appear most naturally in the eyes of customers by increasing rankings on search engines. SEO is a form of digital marketing that is effective in the long term for businesses.

3.2 SEM (Search Engine Marketing)

Like SEO, SEM is a form of Digital Marketing based on search keywords through search engines but costs money. With this form, businesses can be more proactive in the Top search, quickly appear and reach customers. In addition, SEM is based on the actual needs of customers, so the conversion rate is often higher than other types.

3.3 Content Marketing

Content marketing is a form of providing information and conveying valuable content to increase brand awareness, increase website and blog traffic, and retain customers who have chosen or are choosing the business’s products/services. Content Marketing is the foundation for businesses to deploy Digital Marketing channels such as SEO, Email, Social…

3.4 Social Media Marketing (Social Media Marketing)

With a huge number of users worldwide, social networks have become an extremely effective Digital Marketing tool. Businesses promote their brands, introduce products, establish trust, create virality, and enhance customer experience through social media channels such as Facebook, Twitter, Linkedin, Instagram, Pinterest, Tiktok, Tumblr…

3.5 Digital Performance Marketing

Digital performance is a method of pursuing maximum performance, aiming to optimize conversion through the combination of paid platforms such as Social network, Adwords… The main goal of digital performance is to maximize the number of leads/orders and optimize the cost per lead/order based on adjusting the budget ratio for advertising channels. Digital performance serves sales, branding, communication activities… to optimize costs.

3.6 Email advertising

Is the most cost-effective marketing platform, without wasting business resources. Emails are automatically sent to customers in bulk quickly and effectively, increasing the rate of converting leads into actual customers compared to sending traditional mail. By providing useful information and value regularly, you can build trust, thereby converting them into customers.

3.7 Inbound Marketing

Inbound marketing is an effective marketing method in online business, combining the 6 forms of digital marketing above to bring optimal conversion opportunities. By producing highly personalized content that satisfies customer needs to direct them to the brand in the most natural way. Then proceed to convert them into potential customers, close sales.

4. What is Digital Marketing? Portrait of a Digital Marketer

Digital marketing is currently an attractive profession in the digital age. With the rapid development of technology and the increasing level of competition between businesses, the demand for digital marketers has also increased. Therefore, the Digital Business major was born as a solution to meet the demand for digital marketers who are lacking in human resources.

In Vietnam, Digital agency is the most popular type, helping businesses consolidate and spread their brands, creating conditions to quickly reach target customers on digital platforms. In addition, the strong development of 4.0 technology has opened up many career opportunities for young people who love Digital Marketing. Nowadays, digital marketers do not necessarily have to study Marketing but can still learn Digital Marketing through the working environment, specialized Marketing training centers. In addition, digital marketing does not require high technical skills but it will be an advantage if you know coding. If you are not familiar with programming, marketers need to have a good grasp of knowledge and terminology in Digital marketing such as Affiliate, Advertiser, Adwords, CTR, CPA, CPC, CPM, CPD…

Depending on your ability, you can start from a simple position such as copywriter, SEO staff, graphic staff, web designer to positions that require experience and high skills such as digital marketing specialist, digital marketing strategist or digital marketing manager. It can be said that digital marketing is a profession that combines science and art, patience, the ability to grasp and understand the development trends of the technical world. From there, create effective marketing activities that touch the hearts of customers.

5. Differences between Digital Marketing and Online Marketing

Digital Marketing is not Online Marketing. Online Marketing is a part of Digital Marketing, developed and closely linked to technology, forcing users to use the Internet online. The purpose of Online Marketing is to increase conversion (conversion, sales, registration, customer interaction), promote sales activities, payments, and generate revenue. Digital Marketing does not require users to access the Internet, online, the purpose is to increase brand recognition.

A specific example where you can clearly see the difference between Digital Marketing and Online Marketing is that businesses use the form of displaying banners on electronic billboards in buildings, sending SMS to introduce products to customers. Even if customers are not online, they still receive the message and content you convey.

Through the content of the article, ADSMO hopes that readers will somewhat grasp the basic knowledge of Digital Marketing, digital marketing activities in businesses. To understand digital marketing in depth as well as implement effective Digital Marketing strategies, contact ADSMO immediately for immediate consultation.

See more:

• What is Digital Account?
• What is Digital Performance?