BRAND PROMOTION
Maintain market share, expand brand development
Establish a positive image and increase brand value
Promote demand for the business’s products/services
Stabilize and expand the consumer market
Create a difference and advantage over competitors
Maximize profits for the business
BRAND PROMOTION
IMPROVE BRAND AWARENESS AND LOYALTY
“A product can become obsolete quickly, but a successful brand lives forever.”Through the classic saying of writer Stephen King, we can see the great power of a brand for a business. In which, brand promotion is one of the most necessary strategies to bring a business to success. So what is brand promotion and why is it so important? First, we must understand what a brand is? According to American Marketing Association (American Marketing Association) definition:
A brand is a name, term, design, symbol, or any other feature that identifies a business’s products/services as distinct from those of its competitors.Branding is a marketing communication strategy that communicates the value of a brand, persuades and influences the decision-making process of buyers when they choose a particular brand. It is done with the aim of raising brand awareness to create consumer interest. From there, businesses can boost sales and convert potential customers into loyal customers.
WHY IS BRAND PROMOTION IMPORTANT FOR BUSINESS?
Brand promotion brings businesses many great long-term benefits, helping businesses get closer to the public, enhancing public perception of the brand, and promoting business value in the industry.
Establish a positive image and increase brand value
Businesses always need brand promotion strategies to raise brand awareness with target customers, create brand presence with customers and build new brand awareness in a new market. Not only that, strongly conveying messages also helps businesses change their image in the eyes of customers, strengthen trust and influence their purchasing decisions.
Maintain market share, stand out from competitors
Strong brand promotion will help businesses always outperform their competitors’ marketing efforts. In today’s highly competitive business environment, even if a brand has a reputation and prestige, it cannot guarantee that it will never lose market share.
Convince customers to make a buying decision
Through brand promotion strategies, businesses can strongly appeal to customers’ emotions. Once customers have placed their trust in the brand, they will decide to choose the business’s products and services over other units on the market.
Maintaining customer loyalty
Brand promotion helps businesses build their own loyal customer base. This requires businesses to regularly re-evaluate customer loyalty, regularly show interest in customers and bring them benefits when using the product.
Some effective ways to promote your brand
There are many ways to promote a brand, each with its own strengths. Let’s take a look at some of the most popular and effective brand promotion methods today:
- Contests as a promotional strategy
- Social Media Promotion
- Mail order marketing
- Gifts and samples
- Point of Sale Promotions and End-Cap Marketing
- Customer referral incentive program
- Social Responsibility
- Branded promotional gifts
- Customer appreciation event
- Post-sales customer survey
SOME OF THE MOST POPULAR FORMS OF BRAND PROMOTION
Personal Selling
The advantage of Personal Selling is that businesses will communicate face to face with customers. Employees will convey messages directly to customers. They can immediately feel the customer’s attitude and adjust the language and content accordingly. Personal Selling is both a sales channel, a promotional channel and an effective customer care tool.
Direct Marketing
Direct marketing is a form of brand promotion that is carried out directly to each consumer without going through an intermediary. Direct Marketing includes: Face-to-Face Marketing, Door-to-Door Marketing, Kiosk Marketing, Leaflet, Handouts.
Sale Promotion
Promotion is a short-term form of brand promotion, with the aim of attracting more customers and boosting brand awareness. This form does not achieve customer loyalty because it only lasts for a short time, but it has immediate effects and speeds up the process of increasing brand awareness.
Public relations
Public relations (PR) is the way businesses promote and manage their image in the public eye through organizations or KOLs individuals such as: Press releases, Event organization, Printed/audiovisual materials, Brand ambassadors, Sponsorship activities, Brand recognition media and Website. PR helps businesses build trust, promote brands, and build a good image with the community.
B2B promotions
B2B Promotions are brand promotion strategies aimed at businesses or organizations, with the aim of turning these organizations into customers. B2B promotion methods are similar to B2C, it also includes: B2B Email Marketing, B2B Digital Marketing, B2B Content Marketing, B2B Social Media Marketing.
WOMM (Word-of-mouth Marketing)
Word of mouth marketing is a form of promoting a brand naturally. WOMM is a free and effective form of brand promotion using word-of-mouth channels such as: Referral Programs, Influencer Programs, Affiliate Marketing, Social Media, Blogs, Social Reviews, Recommendations.
Customer loyalty program
A loyalty program includes benefits, incentives, and promotions that a company offers to customers who purchase or engage with the brand. These specific incentives will turn customers into regular consumers or, better yet, brand promoters.
Digital Promotion
Digital Promotion uses all Digital platforms or devices such as desktops, smartphones, computers, TVs, Displays… to promote brands offline (TV ads, radio, banners, transit ads…) and online (website, SEO, PPC, Email-Marketing, press releases…).
SMM (Social Media Marketing)
Social media marketing is an indispensable form of brand promotion. Businesses will create an impact on social media channels to attract attention to the brand, especially Facebook, Twitter, LinkedIn, Youtube, Pinterest, Instagram, TikTok.
DETAILED BRAND PROMOTION PLAN AT ADSMO
Brand promotion is a long-term process that requires careful preparation. Therefore, businesses need to develop a detailed and clear brand promotion plan.
Determine brand promotion goals
Each brand promotion campaign has its own goals to achieve. When building a brand promotion plan, businesses must determine what the goals are, what they want to achieve after the campaign ends, so that everything does not go off track.
Identify potential customers
A brand promotion campaign needs to identify the right audience in the target market. Next, businesses must identify potential customers. At this point, sketching out a customer portrait will help businesses increase the success rate of the campaign.
Building a brand identity
If the brand is the most valuable asset of a business, then the brand identity is the key to opening the door to success. A consistent brand identity system helps customers easily recognize and remember the brand.
Brand positioning
Choosing a Brand Promotion Strategy
To ensure that the campaign goes in the right direction, businesses must develop a specific and appropriate brand promotion strategy. From determining promotional goals in each specific stage to brand promotion tactics for sustainable development.
Monitor, measure and adjust your brand promotion strategy
Finally, businesses need to closely monitor and regularly measure indicators, analyze the effectiveness of the campaign, and determine whether the results achieved are consistent with the set goals. At the same time, promptly detect errors and make immediate adjustments.
ADSMO - A REPUTABLE BRAND PROMOTION SERVICE PROVIDER
Team of talented professionals
Adsmo is confident in possessing a strong team of human resources with leading experts in the field. They are passionate, well-trained, highly qualified, creative, and experienced people.
High applicability
Every brand promotion campaign that Adsmo carries out for customers has high applicability. Before handing over to customers, we always conduct demo testing to ensure the highest efficiency.
Fast time, reasonable price
Adsmo ensures that the time to carry out the brand promotion campaign is within the committed Deadline. Not only that, Adsmo always brings its customers optimal costs along with quality and service.
Dedicated customer support
Customers can discuss and receive dedicated advice from Adsmo 24/7. Even when the project has ended, Adsmo is still willing to support you. With its reputation and professionalism, Adsmo has become a partner of many businesses and has provided them with the best brand promotion solutions, helping their brands gain a position in the minds of customers as well as stand firm in the market.
