BRAND STORY STRATEGY TO MOVING CUSTOMER EMOTIONAL LEVELS
BRAND STORY SPREADS BRAND VALUE AND TRUST TO CUSTOMERS
Human needs are to be connected, to communicate in the living environment and the story is the point that connects people closer together. The story evokes trust, conveys emotions, and spreads values to life. Therefore, a genuine, vivid but attractive and interesting brand story will attract many people’s attention.
A brand story is not simply a story about the formation and development of a business. More specifically, it is the art of telling a true, concise and attractive story with a logical and scientific layout. Each brand story creates a unique color, unique personality, and outstanding differentiation that the business has. At the same time, it guides readers to understand the ideals, values, beliefs, and create a solid mission and vision of the business.
Behind every business is a brand story associated with the history, formation and development process of the company, along with the thoughts, ambitions and dreams of the business owner. The more authentic, attractive, interesting and conveying the message of the brand story, the more it will be the internal link of the business and the bridge connecting closely with customers.
THE IMPORTANCE
OF BUILDING A BRAND STORY
Evoke readers' emotions
A good brand story will lead readers through many emotions. Whatever the emotion, from anger, disappointment to bursting happiness, joy will remain in the mind. These emotions are important factors for businesses to promote sales activities. Because emotions have a strong impact on consumers’ purchasing decisions.
Build a positive brand image
Story is an important factor for businesses to polish their image and build a professional brand in the eyes of customers, partners, and suppliers. In addition, internal employees will feel proud of the business, attached and have a sense of responsibility to develop strongly with the business.
Spread the brand widely
No matter what field a business operates in, a compelling brand story will have a profound impact on the reader’s awareness and mind. Impressive brand stories will be viral, spreading widely to the community. Through website channels, social networks, flyers, and newspapers, the brand will be known by many customers, receiving and using its products and services.
Brand becomes closer in the market
Customers always want to read or listen to an inspirational story, a story that they can see themselves in or a story that they can freely contemplate. Through that, customers feel that the brand becomes closer to their lives, understands their needs like no other company.
Create a brand differentiation strategy
Each story must have a unique color and meaning, thereby conveying the message and core values of the brand. Businesses cannot copy another company’s story and make it their own. Therefore, turn your story into a strength and difference so that when customers hear the story, they will immediately remember the brand.
HOW DOES ADSMO BUILD A BUSINESS'S BRAND STORY?
Along with the development of society, ADSMO always accompanies businesses on the path of building and developing brands. We provide comprehensive brand strategy consulting solutions to help businesses build a solid foundation through modern digital platforms.
ADSMO’s experienced marketing experts and administrators will create emotional stories on the “material” from authentic documents of the business. We integrate messages, values, beliefs, and skillfully build stories that are stimulating, touching the hearts of readers, leading readers to experience the precious moments of the story.
ADSMO’s content marketing staff will build a tight story structure, unique and unified content to convey the thoughts, enthusiasm, ideals, and values that the business wants to send to its target customers. Thereby, promoting business development, increasing revenue and profits.
WHY CHOOSE ADSMO
TO BUILD A BRAND STORY?
Consulting expert
At ADSMO, experienced branding and marketing experts will directly advise businesses to create unique brand stories.
Understanding customers
ADSMO always understands businesses, wants to solve the difficulties that businesses encounter on the business path to develop into successful brands.
Passionate, creative and enthusiastic
Our staff is always passionate, creative, and responsible in their work. Customers will experience quality service, guaranteed satisfaction.
Commitment to on schedule
We build a detailed plan for each stage, commit to implementing on time, meeting the schedule, and not delaying the deadline.
Cross-platform development
The company applies technology and modern platforms to develop the brand, creating many customer touch points to effectively spread the brand story.
Cost optimization
ADSMO provides branding and marketing solutions with optimal costs and maximum efficiency to help save investment budget.
