CONTENT MARKETING
"TREASURE" brings "KING"
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Content marketing
Effective sales teams in the digital economy
With the strong explosion of the internet and digital technology in Vietnam, along with improvements in the algorithms of technology giants such as Google and Facebook, prioritizing the display of unique content that meets the needs of users, making the competitive market for content marketing more fierce than ever. Creating viral content becomes a “treasure” that helps shorten the distance to the “throne” of the brand.
The era of one-way marketing from brand businesses to consumers is over. Because the 4.0 Technology Revolution is reshaping the consumer behavior of customers, they are willing to spend more money on services/products, but that does not mean they spend without calculation. The era of the “internet of things” creates an environment where customers are exposed to a variety of information about prices, quality, and have time to compare product reviews before making a decision to buy or use a service. It is also the digital environment that will determine whether a business has a loyal customer or loses a valuable customer based on the content of the message that the business conveys. Therefore, building a unique and consistent content marketing strategy, whether the business is oriented towards B2B content or B2C content, plays an important role in bringing the brand closer to customers.
How to deploy Content Marketing strategy building services to achieve the highest efficiency?
Identify the goals you want to achieve
The first and most important step when implementing a content marketing strategy is to clearly define the meaning and goals that the business wants to achieve. In addition to general goals such as increasing traffic and developing the business, there should be specific goals. The more detailed the goals are, the more it will help the content agency (service provider) create impressive marketing content.
Identify the right customer segment
Identifying the right target customer segment is also a prerequisite for a highly effective content marketing campaign. Because only when you clearly understand the needs, desires, and behaviors of customers can businesses have the right content approach strategy.
Find the “trigger point”
Trigger points here are the information, events, and keywords that users search for the most information on the internet. The information, keywords, and events that marketing content shows will encourage customers to search more. Search engines like Google Trend, Ahref… help businesses find customers’ “trigger points”.
Content format suitable for business
Once you have determined the goals, customer base and “trigger points” of the business, the next step is to determine the type of content format to implement. Will the content suitable for the business appear in the form of an ebook, video, infographic, blog or minigame? At this time, the content agency will rely on the topic of interest to the target customer base and the researched keywords to choose the content format suitable for the business.
Get started on creating creative content
After spending time researching and building content as well as finding channels to distribute content through paid or natural channels, it will be time to start creating strong viral content. To introduce products and services along with the message that the brand/business wants to convey to customers more closely
ADSMO - DELIVERING REAL VALUE, BUILDING TRUST AND BRAND REPUTATION WITH EFFECTIVE CONTENT MARKETING STRATEGY
Previously, the media market in Vietnam often paid attention to the indexes of clicks, views, likes, comments, and shares without caring whether those were virtual numbers or created by real customers. Currently, the two technology “giants” Google and Facebook have applied new algorithms that prioritize displaying content that provides useful knowledge to the user community. That is why content marketing has become important to businesses and brands.
So what is Content Marketing?
Content Marketing, also known as content marketing, is a method of building a content marketing strategy that focuses on distributing valuable, relevant and consistent content with the purpose of attracting a clearly defined audience. Moving towards building long-term relationships with target audiences and skillfully turning them into loyal customers. The final step – promoting customer purchases/services to bring profits to the business..
What benefits do businesses and brands get when implementing content marketing?
The benefits that content marketing brings to businesses on digital platforms and in reality are enormous. Let’s take a look at the benefits for businesses and brands when implementing content marketing promotion:
Brand positioning and development
Useful messages that are appropriately tailored to the target audience will convey the most natural and impressive emotions. Help the brand spread and stay in the minds of customers.
Multi-channel media synchronization
Creating a consistent and consistent content marketing strategy across all communication channels will greatly increase promotional effectiveness.
Expand other forms of marketing
An effective content marketing strategy will accompany users from understanding to trust, from trust to loyalty, and that is also the path to create momentum to open up other marketing tactics for businesses to customers such as email marketing, social media marketing…
Easy to track statistics and measurements
Helps you track details and analyze in-depth the effectiveness of content marketing using CAC (cost-to-convert) formulas. Results are clearly displayed through indicators: views, conversion rates, costs spent on content, customer lifetime value, revenue from new customers…
Cost optimization
Content marketing costs less than other forms of marketing. Moreover, the cost-effectiveness of content marketing is much better than direct marketing such as advertising, events, etc. many other forms of marketing. In addition, marketing has a lifetime usage efficiency because marketing content will last as long as the platforms it is posted on.
Diversify content marketing formats
Businesses can use multiple formats for the content they need to convey to customers, from email marketing to blogs, videos, or even infographics… Depending on the format, choose different content writing tools to support the content creation process.
Build strong relationships with customers
The digital environment helps businesses create close connections with customers. Customers are completely comfortable in contacting and sending feedback about products and services to businesses. At the same time, businesses themselves can quickly answer questions, resolve complaints, and shorten the distance with customers.
Create conversions that break through revenue
Building a Content marketing strategy has become the “trump card” of every business in the race to capture customer market share and dominate the market. However, without the support of professional content agencies, businesses will have difficulty in building and implementing an effective content marketing strategy. With a team of dynamic, creative, and experienced staff in the field of content marketing, ADSMO will give businesses the experience of a unique, effective, and perfect content strategy.
Marketing content formats
Blog content marketing
This is the first form of content marketing associated with a business website where customers of the business can find this content through search engines such as Google, Yahoo, Bing… Readers can also share these articles on social networking sites or groups easily. When readers find this content useful, it will create a more loyal relationship with the website
Content marketing in Infographic format
This is a form of marketing content that provides concise information through images. With the same amount of information, this type of content is often easier to remember and more attractive to users. Especially when social networking sites prioritize images. ADSMO will orient this type of content to show instructions, comparisons, process descriptions, and business introductions.
Video content marketing
The explosion of social networks has led to the explosion of videos from replays to live streams directly on Youtube, Facebook or directly on websites with lengths ranging from a few seconds to more than ten minutes of a series of different brands. This format will be oriented for events, when businesses/brands need to interact and collect indirect feedback from customers.
Moment-based content marketing
As the name of this content format suggests, this format refers to the usefulness of content over time. The content marketing format is created to share moments, new information, “updated”, “hot news” format.
Content marketing in email format
Email marketing is a content format that is personal to each individual. This is also the format that ADSMO recommends using to pursue and build “feelings” with customers. Email content marketing often sends useful articles periodically, providing solutions/products/services of the business or used to announce events, brief newsletters.
Content marketing in minigame form
Depending on the business’s budget, ADSMO will direct this type of content marketing to social networks or invest in a separate app. This content format will help businesses capture a large customer base that is also interested in their services/products through mandatory interactive actions such as tagging friends, inviting friends to like and share to receive gifts.
Free Ebook Content Marketing
This type of content marketing will help businesses collect customer information such as email, phone number… of customers who are interested in the same industry as the business and proactively provide it to receive a free Ebook.
Customer-generated content marketing
Many websites around the world have also built a content strategy in the direction of allowing customers to create content by building websites in the form of forums for users to freely post feedback about products, or share their experiences with the products. With this content marketing format, brands can interact more with customers while also helping businesses/brands bring new products/services to customers more easily.
Call us for advice.
ADSMO - Professional online content marketing service provider
The explosive growth of the internet has made competition among businesses more fierce than ever. To win the “throne” for the “brand”, it is necessary to offer different content marketing to create a place for the business in the minds of customers.
ADSMO is a professional Content Marketing Agency providing content marketing writing services, advertising content, content marketing strategy consulting, online content marketing management packages, ensuring the applicability – uniqueness of the content marketing that ADSMO provides.
ADSMO is committed to providing businesses with a consistent and comprehensive content marketing strategy, increasing brand awareness, reaching many potential customers and creating conversions for businesses.
