EXPAND YOUR ADVERTISING REACH WITH GOOGLE DISPLAY NETWORK ADS
Google Display Network advertising is an incredible choice for businesses to:
Show ads in reputable newspapers
Expand your audience reach
Higher sales conversions
Increase customer loyalty to your brand
Generate leadsWith this most intuitive Google Ads advertising service, Adsmo will help your business optimize its return on investment effectively.
WHAT IS GOOGLE DISPLAY NETWORK ADVERTISING?
Google Ads is divided into two other advertising systems: Search Network and Display Network, also known as Google Display Ads (Advertising images, banners or videos). You can learn more about Search Network at: Google Search Ads
Google Display Network Ads (GDN Ads) is a form of Google advertising in the form of banner images on Google’s display network, including all reputable news sites with large traffic such as vnexpress.net, vietnamnet.vn, dantri.com.vn… websites connected to Google Adsense. GDN Ads help businesses reach their target audience while they are watching videos, reading newspapers, or searching for information.
In Vietnam, GDN ads are often chosen to display on major news sites and Youtube. Display ads can be identified by the blue, circled i icon in the upper right corner.
WHEN SHOULD YOU RUN GOOGLE DISPLAY NETWORK ADS?
Display ads can reach consumers while they’re searching for specific products or services. This allows businesses to leverage GDN Ads to capture users’ attention during their sales cycle. Businesses can choose to show ads before users start searching for the products or services they offer, which is key to your overall advertising strategy. Additionally, with Remarketing, businesses can remind people who have previously visited your website or app about what they’re interested in.
ATTRACT POTENTIAL CUSTOMERS WITH DISPLAY ADVERTISING
Google Display Network advertising formats give businesses the opportunity to engage potential customers with engaging ad formats. Here are some of the types of ads on Google’s display network that businesses can deploy to enhance their customers’ experience with their brand:
Responsive Display Ads
Responsive Display Ads Responsive display ads will replace responsive ads as the new default ad format for the Display Network. After loading the ad content including text, images, logos. Google will automatically load and optimize the ad for better display performance. The ad is synchronized with the font and interface of the publisher's website.
ploaded Image Ads
For greater control over your ad campaigns, businesses can create, customize, and upload their own ads. Uploaded ads can be in image format with various sizes or HTML5 format.
Engagement Ads
This is a form of advertising where businesses can run attractive images and videos on YouTube or the Google display network. Interactive ads also use the same targeting options as regular display campaigns. Not only that, businesses only need to pay if users interact with the ad.
Gmail Ads
Google Display Network Ads can expand to show up in the Promotions and Social tabs in a user's inbox. When clicked, the ad expands like a regular email with embedded images, videos, or forms. This helps businesses connect with potential customers in a relevant format.
BENEFITS OF GOOGLE DISPLAY NETWORK ADVERTISING
Display advertising offers businesses many benefits. Here are some of the most prominent benefits that businesses will get:
Promote brand awareness
Brand awareness is the biggest benefit of Google display advertising. GDN ads allow businesses to connect with customers at the right time and place across thousands of different websites. Google Ads’ targeting tools help brands reach the most relevant audiences with rich media ad formats.
Increase your target audience reach
Google Display Network ads let businesses reach more of their target audience in more places on the Internet, more often. Ads appear while people are browsing the web, watching YouTube videos, checking Gmail, or using mobile apps.
Measure performance and maximize results
The Display Network works measurably for both direct display and branding, while maximizing campaign results. According to Google, the Display Network drives nearly 20% of the average advertiser’s total conversions.
Enhance your advertising experience with contextual tools
One of the keys to successful display advertising is harnessing the power of contextual tools. This allows ads to be placed in relevant content and connect with the best target audiences. Google research shows that users are more likely to remember a brand when they encounter contextually targeted ads.
Effective, precise targeting
In addition to popular display network targeting tools such as location and audience targeting, contextual targeting and remarketing will help businesses find and connect with the right customers effectively and regularly.
Visual advertising
Google Display Network Ads allow businesses to run visually appealing ads. Not only that, but the ads are also effective when using animation. When placed on the right website, these visual ads can significantly increase click-through rates and get higher conversions than text ads.
Flexible pricing model
In addition to the usual CPC pricing model, businesses can increase ROI with display advertising with the CPM pricing model. That is, businesses only pay for a thousand views on the Google Display Network. CPM can be cheaper than CPC if businesses are only interested in views for their ads.
EFFECTIVE DISPLAY ADVERTISING SERVICE AT ADSMO
The professional services of ADSMO will help your display advertising campaigns achieve the highest effectiveness.
Businesses achieve all advertising goals
- Brand promotion
- Increase product awareness
- Drive Sales
- Find Leads
Businesses reach the right potential audience
ADSMO will optimize the options in the GDN advertising campaign most effectively such as keywords, demographics, locations, remarketing so that businesses can attract and connect with more potential customers. Stimulate consumers to pay attention to the brand, consider the business’s products and finally make a purchase.
Businesses promptly adjust campaigns
Adsmo not only provides reputable Google Ads running services but also supports businesses with solutions Digital Marketing overall high efficiency – reasonable cost – optimal profit – transparent process – fast time.
GOOGLE DISPLAY NETWORK ADVERTISING PROCESS AT ADSMO
- After receiving information from customers, we will analyze requirements, survey and quote appropriate campaigns.
- Design and propose suitable solutions
- Sign cooperation contracts and accompany customers
- Implement and report results periodically according to the contract
- Acceptance of KPIs and contract termination
