STRATEGY TO BUILD A DISTINCTIVE BRAND, SUSTAINABLE BUSINESS GROWTH
BUILDING A BRAND – CREATING THE FUTURE
The rapid development of technology has contributed to opening up many development opportunities for businesses in Vietnam. At the same time, it also creates significant challenges in the process of building a systematic brand to enhance business value and create a solid position in the market.
WHAT MAKES A SUCCESSFUL BRAND
Brand Identity
Through the brand identity, businesses will create many touch points with customers and partners. Create opportunities to remember the brand in the public’s subconscious in a natural way. A complete brand identity set includes many components such as logo, slogan & tagline, office identity set, packaging, email marketing, presentation, website, online & offline advertising media, landscape identity publications.
Brand Story
Brand story is the most effective free communication method that a business needs. A properly built brand story will spread itself in the community. Through the story, customers will better understand the business, conveying the message and values that the business builds to customers.
Corporate culture
Corporate culture makes the difference between businesses. Culture here is the internal behavior, conduct, and standards when communicating with employees, customers, and partners. A brand with culture is a brand recognized by society. Corporate culture helps to leave a deep impression on customers’ minds when they come into contact with the brand’s products.
Brand personality
Brand personality is what we personify the brand, giving the brand human-like characteristics. Brand personality is communicated with a voice, human image characteristics. Once a business understands its brand personality, it will create a distinct impression in the minds of customers.
Brand trust
A promise, belief, or mission is any statement by a business that describes the customer experience they expect when using the company’s products or services. It is important that a business keeps its promises, is honest, trustworthy, and clear.
Brand consistency
Brand consistency is the glue that binds all the elements that make up a strong brand. From ideas, marketing campaigns, advertising, personality, identity, commitments, values, and brand beliefs, it is necessary to demonstrate consistency and uniformity to help customers remember and trust the business.
WHAT VALUE DO BUSINESSES GET WHEN BUILDING A STRONG BRAND?
Business development orientation
Building a strong brand will help businesses set the right development direction, vision and mission. Businesses can easily expand their brand, diversify their products, and attract many potential customers.
Increase the value of the business
A strong brand means the value of the business brand is also enhanced. The business is highly appreciated for its reputation, product quality, profit maximization, cost optimization, and ROI enhancement.
Reduce marketing costs, brand promotion
Building a strong brand not only helps increase business value but also optimizes advertising and marketing costs. With the right marketing campaigns, businesses highlight their brand identity and personality, creating widespread awareness in the market.
Build customer trust and loyalty
A brand is an absolute commitment to service quality and product value that has been certified by the market. Through a brand, customers trust, feel more secure and want to choose and consume the company's products. They will choose to buy products with a brand name that they believe the company is reputable and of high quality.
Building pride for business
Building a strong brand will help create employee pride, trust and consensus of shareholders, actively participating in the brand building process. Possessing a strong brand, businesses can retain employees, establish a professional management system.
Improve competitive advantage well
Businesses have a great competitive advantage if they focus on building a strong brand. This is an advantage for businesses to score points in the eyes of partners, investors, suppliers, and distributors of products and services.
Attracting business investment
A famous brand is considered a commitment, ensuring investment attraction and increasing sales relationships. Investors will no longer hesitate to invest in businesses, creating favorable business development conditions, contributing to improving the competitiveness of goods and businesses compared to competitors.
Make a difference
Building a business brand with unique characteristics and identity is a way to differentiate yourself from your competitors. Be different so that customers choose you, be different so that you don't get lost in the crowd.
BUILDING A STRONG BRAND ON DIGITALITY
User Experience on the Internet
Digital platforms have created many useful brand promotion channels with minimal costs and maximum efficiency. Building an online brand is associated with a domain name and a business website. A standard SEO website , modern, UX/UI, stable and smooth operation will score points in the minds of customers, enhancing the brand in the digital environment.
Content marketing & SEO
Content marketing and SEO WEB are ways to convey messages and effectively attract customers through attractive brand stories and engaging content. SEO and content will close the gap between customers and businesses, helping customers understand more clearly and be more present in their minds when they want to learn about the products and brands of the business.
Social media marketing
Social networks are a place where a large number of Internet users gather, a fertile ground for businesses to launch brand building campaigns right from the start. Because brands built on platforms such as Facebook, Instagram, Twitter, Youtube are highly viral, quickly spreading to many people. Businesses choosing the right channel to develop will help customers access the brand most fully.
Paid Advertising
Using paid advertising channels such as TV Ads, Google Ads, Facebook Ads, Instagram Ads or press PR on electronic newspapers with a large number of visitors will push the brand to reach many customers, creating a foundation for strong brand development.
Video marketing
Building videos with video characteristics, integrating businesses, building brand images in videos is a trend that marketing experts aim for. Customers like to see and watch videos about businesses more than reading text and documents. They believe in what they see, from there the brand gradually penetrates into customers’ awareness.
BRAND STRATEGY CONSULTING SOLUTIONS PROVIDED BY ADSMO
ADSMO IS A PRESTIGIOUS BRANDS BUILDING COMPANY
SUCCESSFUL BRAND BUILDING PROCESS
Brand positioning
Businesses building brands need to research & analyze the market, competitors, and build brand positioning clearly, honestly, and consistently to create a brand deep in the minds of customers. Businesses can position themselves based on:
- Product and service attributes
- Customer benefits desired
- Business beliefs and values, vision, mission
Select a brand name
The next stage is to choose a brand name and design a complete corporate brand identity. Businesses should name their brands based on the products they are selling, the benefits they bring, the target market, and marketing strategies. In particular, the brand name needs to be protected in the market. If your business is having difficulty in naming a brand or building a brand identity, ADSMO can provide effective brand consulting solutions.
Brand building through sponsorship activities
Brand building strategy through sponsoring activities, events, seminars, hiring KOLs, influencers or sponsoring programs is a way to quickly build a brand and increase market coverage. Businesses use Digital and Internet platforms to implement brand promotion activities, increase awareness, and help brands reach customers anywhere.
Brand Development
Brand development will help the brand increase its reputation, reliability, and quality of the message. At the same time, it creates new markets, increases profits, and expands more diverse business areas for the brand to build. The company has 4 options to develop the brand:
- Product expansion: Expand products and product categories to new forms, colors, sizes, ingredients, and flavors of the current product category
- Brand expansion: Introduce products on the current brand. Leverage the reputation and popularity of a well-known product to launch a new product.
- Multi-branding: The company markets multiple brands of the same product.
- New branding: Create a new brand that is completely separate from the parent brand.
