BRAND MANAGEMENT STRATEGY THE PROCESS OF CREATING AND PROTECTING BRAND VALUE
BRAND MANAGEMENT – MAINTAINING TRUST, INCREASING BRAND VALUE
Brand management is a process of creating a good image of products and services in the perception of customers. The purpose of brand management is to build customer and brand trust, maintain position, and enhance brand value compared to competitors. It can be said that brand management is a very broad category that includes many aspects such as building marketing plans, risk management, creating brand protection barriers, product and brand issues.
In a society where consumers make purchasing decisions with just one click, businesses need to prepare a brand management strategy to create a positive view of the brand from the public. To strengthen a brand, brand management needs to be done comprehensively through digital marketing, traditional marketing, highlighting, caring for and promoting the brand.
WHY IS BRAND MANAGEMENT IMPORTANT FOR BUSINESS?
A brand can be famous at the present time but can also lose its position and trust in the future. Businesses cannot ignore the risks and challenges of brands in business. Therefore, brand management is a way for businesses to maintain the trust of customers, as well as respond to and handle brand incidents.
Brand management is long-term and continuous because society is increasingly developing and the level of competition in the market is high. Brand management will help the brand become stable, not losing its value even though the business environment has many fluctuations.
A correct brand management strategy allows businesses to target the right message, core values, and trust to customers. Through advertising activities, multi-platform communication, creating many brand touchpoints with customers will be an opportunity for the brand to closely connect with the target market.
THE FUNDAMENTALS OF SUCCESSFUL BRAND MANAGEMENT
ADSMO is a leading branding strategy consulting company. We build a comprehensive brand strategy to help businesses position their brands, build their identities, and highlight their values in a competitive market. Adsmo’s branding experts help businesses:
Brand Asset Management
Brand value is an intangible asset but has great significance for every business. That asset is created from reputation, awareness, and customer trust. Managing high brand value helps businesses position the value of products and services at a high price that customers are still willing to pay, helping to reduce business costs while still achieving high profits.
Brand identity management
Brand recognition is the sign of a company’s brand recognition without seeing or hearing about your brand. Brand recognition management is extremely important because it is the sign for customers to remember the brand and recognize the business’s products. This leads to a higher chance of customers buying. Managing brand recognition elements closely will create a strong connection with target customers.
Brand Loyalty Management
Customers’ purchasing decisions are not related to product quality but based on consumers’ loyalty to the brand. Maintaining customers’ brand loyalty means you are gradually capturing the customer’s mind, creating a solid foundation for brand development.
Brand Risk Management
In the process of building and developing a brand, businesses cannot avoid risks that can potentially cause damage to the brand, whether due to subjective or objective factors. Building a brand risk management strategy will help businesses avoid unfortunate losses, achieve goals according to the set direction, and develop the business sustainably and long-term.
WHY DO BUSINESSES CHOOSE ADSMO FOR BRAND MANAGEMENT STRATEGY CONSULTATION?
Cross-platform technology
ADSMO applies modern technology, using multi-channel communication. We always update the latest modern marketing trends, using SEO platforms, Google Ads, Social media… combined with effective traditional marketing.
Information Security
ADSMO always ensures that customer and business information is kept confidential. Information is not disclosed to third parties as per the signed contract, unless permitted by both parties.
Consultant
ADSMO brings together brand consultants, business administrators, and marketing specialists with extensive practical experience at domestic and foreign companies and corporations.
Long lasting effect
Our branding and marketing strategies are built for the long term, long-term effectiveness for businesses, and can be applied in the company’s next marketing and branding strategies.
Ensure progress
ADSMO always takes the word “TRUST” as the first motto of operation, commits to implementing on time, building according to the correct roadmap to ensure the most effective business operation.
Cost savings
The company builds marketing strategies and brand strategies that optimize costs, are suitable for the scale and investment budget of the business, ensuring maximum efficiency.
LỢI ÍCH CỦA DOANH NGHIỆP KHI TƯ VẤN CHIẾN LƯỢC QUẢN LÝ THƯƠNG HIỆU TỪ ADSMO
- Chiến lược quản lý thương hiệu giúp doanh nghiệp củng cố nhận diện thương hiệu, nhất quán trong tính cách, biểu tượng, logo, bộ nhận diện thương hiệu.
- Xây dựng niềm tin, tạo lập hình ảnh tích cực về thương hiệu giúp gia tăng lòng trung thành của khách hàng
- Doanh nghiệp được định vị, xây dựng hình ảnh ở vị thế tốt hơn so với đối thủ cạnh tranh, nâng cao giá trị thương hiệu trên thị trường.
- Chiến lược quản lý thương hiệu giúp doanh nghiệp giúp thu hút khách hàng mua sản phẩm/dịch vụ, thúc đẩy ROI, tăng trưởng doanh thu và lợi nhuận bền vững
