REBRANDING STRATEGY
Building a new look for the brand
REBRANDING STRATEGY TO RENEW YOUR BRAND
Rebranding strategy – a macro-level marketing strategy aimed at radically changing the perception of a business’s brand. The strategy is not simply about changing the brand identity but also directly affecting the subconscious of the subjects related to the brand such as customers, partners, potential customers, suppliers.
A brand is born, exists and develops in a certain cycle. Depending on the development of the industry, technology, social culture, legality… the life cycle of the brand will have different lengths. But whatever the reason, even when the brand has existed for a long time and won the trust of customers, rebranding is still necessary. Rebranding strategy helps promote brand development in a direction suitable to the business environment, helping businesses achieve their desired growth goals.
WHEN IS THE RIGHT TIME FOR BUSINESSES TO RENEW YOUR BRAND?
Old, outdated corporate image
Design trends and user preferences change rapidly. Businesses rebrand to update new points at the surface level, edit and change the identity often suitable for the modern market.
Businesses are targeting new audiences
Comprehensive restructuring of a business or a business that only restructures its products and services, then the business needs to come up with a rebrand strategy to build and redefine its target customer base.
Threat of competition from rivals
Rebranding strategy is a move to protect businesses from the strong rise of new competitors, avoiding confusion between brands.
Mission, core values change
Business strategy, marketing strategy is closely linked to the mission and values of the business. If the mission changes, the brand should also be evaluated, changed, and renewed to be suitable.
The original brand is a patchwork
A business brand that is not consistent in its goals, personality, message, brand identity will need to be rebranded.
Business stagnant, ineffective
Business and marketing activities that do not bring efficiency to the business, the brand has been “safe” for many years, making customers feel bored.
Faced with a brand communication crisis
Rebranding can help businesses overcome traditional crises when the brand is in a scandal, losing market share, and helping to overcome negative opinions about the brand.
Business mergers and acquisitions
Rebranding is a way to build trust, develop new brand recognition, and avoid confusion after a corporate merger or acquisition.
WHY SHOULD YOU CHOOSE ADSMO FOR BRAND MARKETING STRATEGY CONSULTATION?
Increase competitiveness
Attract more investors, increase brand value
Differentiate yourself from your competitors
Bring new life to the brand
WHY SHOULD YOU HIRE ADSMO FOR REBRANDING STRATEGY CONSULTATION?
Rebranding is a macro strategy for businesses. The strategy requires efforts from all internal and external resources of the business. Brand restructuring is not simply redesigning the logo, changing colors, choosing fonts, but also changing the perception and deep values of the brand. This makes businesses have to spend a lot of resources but are not sure if the strategy is really successful. Because many businesses do not have the expertise and in-depth knowledge to implement the rebranding strategy. The mistake of many businesses is to only focus on changing the logo – the superficial factor without solving the internal problems of the brand.
ADSMO always understands and provides effective rebranding strategy consulting solutions. We not only support businesses in building and renewing their brands, but also maintain and develop consistent brands, enhance value, and position brands strongly in the minds of customers. With a new, modern technology platform and brand experts and marketers with practical experience at large corporations and companies, ADSMO is confident in providing optimal marketing solutions that save the most costs possible.BENEFITS BUSINESSES RECEIVE WHEN CONSULTING ON REBRANDING STRATEGY AT ADSMO
Cost savings
ADSMO helps businesses save investment budget, maximize efficiency, and build long-term brand development.
Professional
Businesses are advised by leading marketing and business management experts with experience and in-depth understanding of the brand.
Comprehensive strategy
We build comprehensive Digital Marketing and brand development strategies, setting short-term goals to achieve long-term goals.
