EFFECTIVE BRAND CONSULTING SERVICES LEVEL YOUR BRAND
Create a difference
Increase brand awareness
Increase customer loyalty
Successfully expand your brand
Help increase brand value
What is a brand?
A brand for a business is more than just a brand identity design or a symbol, a name or a slogan – it is the entire experience that potential customers have with the business, product or service. Brand strategy is the key to brand differentiation, helping to increase market share for businesses when the market is fiercely competitive.
What is a brand consultant?
Brand consultants provide expertise, analysis, and overall marketing optimization to companies to enhance brand value, boost sales, and increase revenue and profits. They do this by analyzing the brand and seeing how it performs compared to competitors. Also known as brand strategists, they can turn small companies into powerhouses through market analysis, content marketing, website optimization, keyword research, website SEO, and other overall digital marketing services.
Why hire a professional branding consultant?
Benefit from branding experts
Unless you have a highly specialized internal branding team, you may not be tapping into the full potential of that internal team for your business, or you may be swayed by subjective thinking and lack of critical thinking for decisions.
Hire a professional to do this important task to get the most out of your branding and campaign decisions. Brand consultants specialize in brand development and brand identity for businesses and they have experience gained from implementing many projects in different fields. This means that they will use their expertise in this field that they can share with you and contribute to the success of your project.
Based on experience, sensitivity and creativity
Working with abranding agency, where agency members work on different projects, keeps the mind fresh, and allows creative individuals to keep thinking to new heights. Their creative team members will rotate between several projects and be well-practiced in brainstorming new ideas with a completely new approach. When they stumble upon your brand for the first time, they can approach it from a customer’s perspective and come up with strategies and designs that you might not have considered before.
Save time and money
When you hire a branding company that has the expertise needed and the resources to design your branding strategies throughout the entire process, leaving you to focus on your project, things become much simpler as you have a highly qualified staff that is always highly focused on your project. This can help your branding strategy run faster and make the most of your time, from supporting you through ideation, design, strategy to detailed and scientific project planning and implementation.
Some challenges in the process of branding
Lack of brand story - lack of brand soul
A great brand story is a tool that helps businesses become different and stand out. Behind every business there is a brand story associated with its history, formation and development process. Lacking a story makes the foundation of the brand and the strategy for the future development of the business lack soul, lack of connection between customers and the business.
Lack of overall brand strategy
Building a brand strategy plays an important role in the branding process of a business. Without an overall brand strategy, a business may face difficulties in competitive advantage, not attracting target customers, thereby reducing product and service sales. In addition, there is a lack of long-term marketing development orientation, ineffectiveness, causing waste.
Unprofessional brand identity system
The identity system is the face of the brand. If the brand story is the soul of the brand, the brand identity system is the body of the brand. A patchwork, unremarkable brand identity system will make the brand pale and less prominent in the eyes of customers.
Lack of consistency in implementation
Synchronization and consistency in implementing branding campaigns is an important factor. Brand consistency is implemented when expressed on many aspects such as: website, social networking sites, brochures, advertising videos - TVCs, messages, slogans... Lack of synchronization and consistency in implementation makes the brand lack coherence and clarity in information, losing the trust of customers.
ADSMO - A professional and effective brand building solution provider
ADSMO is a creative and professional branding and Digital Marketing consulting company with a team of experienced, professional and dynamic staff. ADSMO is proud to have accompanied many customers with diverse industries and services, implementing many successful projects. With professional and scientific brand development processes and models, helping brands develop and grow effectively.
For ADSMO, brand consulting for businesses is built on the characteristics of the industry, competitive strengths as well as financial capacity of each individual business, applying a separate brand development model. This ensures coherence, consistency and synchronization from the vision and mission statement to the Brand Strategy, Marketing Strategy and finally the brand identity system and implementation process.
ADSMO’s brand consulting service is built on research on the market, industry, and competitive advantages of the business, creating a strategic difference from competing brands.
Why choose ADSMO for brand consulting?
Committed to accompanying businesses
ADSMO is a Digital Marketing Agency, consulting on brand positioning development, always accompanying businesses, whether they are large corporations or small businesses.
In-depth analysis, evaluation and measurement
ADSMO Marketing experts will rely on evaluation tools and brand indicators to analyze, evaluate and measure campaign effectiveness. From there, create reports and advise on appropriate adjustments for subsequent marketing strategies.
Responsible, dedicated to work
Not only providing specialized marketing, brand building and development services, ADSMO always focuses on after-sales service first, taking care of old customers wholeheartedly and thoughtfully. The team of staff, technicians, marketing experts, and designers will support customers, solve difficulties and problems to improve work efficiency.
Providing optimal marketing communication solutions for brands
ADSMO provides multi-channel marketing communication solutions on both digital and offline platforms. ADSMO will customize solutions and strategies according to the company's goals to optimize investment costs, helping businesses achieve high efficiency in marketing campaigns, brand growth and sustainable development... suitable for businesses, products, and services.
Contact us for advice now
What does ADSMO's specific brand consulting solution include?
For each different business, based on core values and operating principles, ADSMO will advise on making a mission statement – vision, building a brand strategy, communication plan, building internal branding, building brand identity, and registering for different brand protection.
ADSMO provides brand consulting services including:
- Brand research consulting
- Consulting on building vision and mission
- Brand naming consultancy
- Consulting on design - developing brand identity
- Brand Story Strategy Consulting
- Brand building strategy consulting
- Brand positioning strategy consulting
- Brand marketing strategy consulting
- Brand Risk Management Strategy Consulting
- Rebranding Strategy Consulting
Brand consulting process at ADSMO
Brand and business evaluation research
Nghiên cứu và đánh giá thương hiệu là bước quan trọng trong quá trình xây dựng và quản trị thương hiệu lâu dài. ADSMO sẽ tiến hành nghiên cứu chuyên sâu về thương hiệu, đối thủ cạnh tranh. Sau đó phân tích nội bộ công ty, hiện trạng doanh nghiệp, thương hiệu và xác định được điểm khác biệt của doanh nghiệp so với đối thủ cạnh tranh, hiểu được giá trị cốt lõi, cấu trúc thương hiệu
Choosing and building a brand strategy
At Adsmo, brand management experts and marketers will advise, customize and optimize the development strategies of successful major brands to suit Vietnamese businesses. Brand strategies are built in conjunction with vision, mission, core values, brand identity, with realistic, clear and specific goals.
Building brand identity
ADSMO is a professional brand identity design company. Our mission is to provide solutions to elevate Vietnamese brands, help businesses build strong brands in the market, affirm their stature and image in the subconscious of customers.
Develop a communication plan for the brand
ADSMO is committed to accompanying many businesses in brand communication campaigns on the path of long-term brand development. With experience, knowledge, expertise, passion, and responsibility, ADSMO provides specialized Digital Marketing & Communication services to help businesses grow strongly.
Brand Management
Brand management helps businesses strengthen brand identity, consistency in personality, symbols, logos, and brand identity. ADSMO advises on a correct brand management strategy that allows businesses to target the right message, core values, and beliefs to customers. Through advertising activities, multi-platform communication, creating many brand touchpoints with customers will be an opportunity for the brand to closely connect with the target market.
