GOOGLE SEARCH ADS ADVERTISING SERVICES - SOLUTIONS TO INCREASE CONVERSIONS AND BOOST REVENUE
For everyone, search engines, especially Google, are an endless source of answers to any question in life. In business, Google Search Ads plays an extremely important role, it is the ideal way for businesses to:
Increase conversions, boost sales
Increase brand awareness
Increase website traffic
Target the right potential audience
Find new potential customers
WHAT IS GOOGLE SEARCH ADS?
Google Search Advertising is one of the main forms of advertising on Google Ads, along with Google Display Network Ads and Google Shopping Ads. Businesses will advertise their websites in Google search results.
To better understand search advertising, let’s learn about Google’s search network and Search Campaigns.
What is Google Search Network?
Google search network is a system of Google websites such as Google search, shopping, maps and partner websites that are linked to the Google advertising platform, allowing ads to be displayed on their websites. When businesses place ads on Google search network, ads will appear immediately on the search results page when users search for phrases related to the business's keywords.
What is a Search Campaign?
Search campaigns are one of the campaign types that businesses can use in Google Ads. It allows businesses to place ads on Google's giant search network. Display ads appear when users actively search for products and services that businesses provide on the Internet, so it is very natural.
WHERE DO SEARCH ADS APPEAR IN THE GOOGLE SEARCH NETWORK?
Search ads can appear in Google search results or on all Google partner websites that are linked to the Google advertising platform, when the content the user is searching for is related to the business’s keywords.
Google Search Sites
Google Search Ads can appear above or below Google search results. Ads can also appear next to, above, or below search results in Google Play, Shopping Cards, Google Images, and Google Maps (including the Maps app).
Google Search Partners
Google Search Ads can also appear in search results on Google partner sites as part of a link unit or related search. From Google Ads, businesses can buy clicks through the Search Partners Network, and then your ads will appear as part of these pages.
WHEN SHOULD YOU RUN GOOGLE SEARCH ADVERTISING?
Google Search Ads are best used at the “Top of the Funnel” stage, which is the beginning of the sales funnel. This is when potential customers have just identified their needs, are actively searching for information and researching potential solutions. These are services and products related to what your business offers. At this stage, potential customers often have a positive intention to buy.
Google Search Ads are also ideal when providing quick solutions to customer problems that need to be solved immediately. If your business is providing an urgent service and wants to achieve immediate results, search ads are the best choice.
ATTRACT POTENTIAL CUSTOMERS WITH SEARCH ADS
For a business to be strong, develop and effectively reach potential customers, choosing the right form of advertising for the brand, product and service is extremely necessary. Below are 5 ways of search advertising that businesses cannot ignore. These ads are mostly labeled “Ads” or “Ad” on the search results page and “Ads by Google” on search partner sites.
Text Ads
Text ads are a traditional form of marketing that businesses can use to promote their products or services on the Google Search Network. Text Ads are placed right at the top of Google search results pages. They consist of three parts: Headline, URL, and description. This type of search ad gives businesses more space to convey their message.
Dynamic Search Ads
Dynamic Search Ads are the easiest form of Google Search Ads to reach customers searching for the exact product/service your business offers. Dynamic Search Ads use the content of your business’s website to target ads and optimize your advertising campaign. This form will help businesses not miss relevant searches, leading to delays in writing ads for new products.
Call-only Ads
In the age of smartphones becoming an indispensable part, some businesses will tend to want customers to call rather than visit the website. Especially for takeaway food businesses, phone calls will be the best choice. Call-only Ads include the business’s phone number and a “Call” button for customers to conveniently contact the business.
Shopping Ads
In addition to the 3 most popular types of search ads above, shopping ads are also a popular form. Shopping Ads display and link to products that businesses need to sell. Products are displayed with rich information including: product images, prices and names of selling businesses.
Image and Video Ads
Search partners can show image and video ads for your business on Google search pages and Google partner sites.
HOW DOES GOOGLE SEARCH ADVERTISING IMPACT ON BUSINESS?
Today, every giant platform with a large following offers advertising programs such as Social Media Marketing. So does Google advertising, especially search advertising, still have a strong influence on business operations?
The answer is Yes. Currently, websites are still the premise for businesses to promote their business activities. Therefore, owning a SEO-standard website with high traffic and a “prime” position on the search page is extremely necessary. And to do this, in addition to SEO services, businesses need the help of Google Search Ads.
For large, successful businesses, using search advertising is still essential. Businesses not only maintain a high position in the industry but also continuously expand their reach. By appearing in Google search, their ads will be shown to more users, ensuring brand recognition is maintained.
For small businesses, startups, search advertising on the Google platform plays an even more important role. Being at the top of Google search listings is also a great way for businesses to increase their visibility with their target audience. Even a small push can help startups get noticed.
WHY CAN'T BUSINESSES IGNORE SEARCH ADVERTISING AT ADSMO?
Adsmo is a provider of Digital Marketing solutions with many forms of advertising such as Google Ads and advertising on Social Media platforms. Among many attractive tools, Google Search Ads is always the ideal solution that ADSMO recommends its customers to choose, because:
Search advertising focuses on quality
In Google Search Ads, the relevance to the user’s search, the overall quality of the ad, and the business website are the main components that determine the ranking algorithm. User experience is prioritized, ads appear naturally and are useful. The cost of search advertising is also a superior advantage, Google will only charge when users find the ad relevant enough and click on it. Google Search Ads are clearly labeled and prominent, optimized for all devices, and easily distinguished from unpaid results.
Effective advertising for every business, regardless of budget or size
With Google Search Ads, ADSMO will help businesses regardless of budget have the opportunity to reach millions of users. This is also an opportunity for small businesses to increase competitiveness, raise awareness of products/services and reach new customers.
Highlight business information, promote user conversion
Useful advertising extensions will help businesses’ search ads be attractive with the most detailed and complete information such as business address, links to websites, product/service reviews… Google Search Ads appear at the right time when users are interested in products and services related to the business. This contributes to stimulating them to take action to help businesses achieve their desired goals.
In addition to the advantages of Google’s own search ads, ADSMO is confident that we are the leading provider of Digital Marketing solutions, we will make customers completely satisfied with the highest quality services:
- Free consultation 24/7
- Optimize costs, detailed and complete Google Ads price list
- Transparent data, continuous campaign statistics reports
- Prestige is top priority
- Professional, fast process
- Regularly re-optimize ads to ensure the highest quality
